The world of advertising is more than just purchasing media space. Although it is completely undeniable that ad purchasing is and will always be the key to a successful business. Regardless of an ad’s creativity and brilliance, placement is the only way the intended audience sees it. Thus, it would…

Many novel digital marketing tools and platforms are presented to the marketplace every year, but the traditional methods seem to stay the same. Given that since 1994, display advertising has been front and center. Display advertising includes visual promotions, often called "banner ads," that can be seen on websites, apps,…