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Pinterest Versus Instagram: Which Platform is Good for Businesses

PeterSocial Media

The only thing Pinterest and Instagram have in common is that they are both visual social media platforms. With everything else, they are entirely different. By understanding their fundamental differences, you can operate both platforms better in order to boost your brand. Pinterest and Instagram gained recognition due to their…

9 Ways to Successfully Begin a Marketing Strategy on Pinterest

PeterSocial Media

Not a lot of businesses are utilizing Pinterest to promote their brands. Most of them are zeroing in on all their efforts and finances on Facebook or Instagram, relying on these two major platforms for their breakthrough. It was an understandable move back then, but today, you need to have…

When is the Best Time to Post on Pinterest

PeterMarketing 101, Social Media

Like other social media channels, there's an ideal time to post on Pinterest. While it's still a case-to-case basis depending on your brand's target population, there's a specific time when most users flock to the platform to get their inspiration and creative juices flowing. That's what we're going to discuss…

How to Have a Successful Campaign on Pinterest

PeterCampaigns

Many people from all over the world have been using Pinterest over the years. Users turn to Pinterest for inspiration because of its varied content--whether parties, interior designs, fashion, and more. However, opposite to what most people think, Pinterest isn't a social media platform. Users don’t use it to get…

Promoted Pins: How to Make The Most of It?

PeterSocial Media

Pinterest is more than just a visual search tool. This social media platform can also be an avenue for advertisers to promote their business through a paid advertising option—the Promoted Pins. With this option, Pinterest allows you to spread the word about your brand and expand your reach in the…

23 Ways to Attract More Followers on Pinterest

PeterSocial Media

Pinterest is often overlooked when it comes to online marketing. I honestly don’t understand why. Pinterest has exceeded a quarter million active monthly users, a sign that it has enormous sales potential. In fact, about 70 % of Pinterest users discover new brand names on Pinterest and about 80% find…

Brand Awareness: What’s the Best Social Media Platform For It?

PeterSocial Media

It’s only through social media that you can get the opportunity of building and growing your business, reaching out to your target market, and creating leads with nearly no cost at all. All you need is to sign up, set-up your details, and you’re good to go. However, merely having…

Pinterest vs. Facebook for Marketing

PeterFacebook, Social Media

Visual materials have turned into one of the most preferred kinds of content -- because they’re very simple to consume. However, it's inadequate to simply produce beautiful, funny, and appealing social media material. Online marketers are now questioning: where’s the best location to promote my content -- Pinterest or Facebook?…

How to Set Up an Advertising Campaign on Pinterest

PeterCampaigns

Imagine being able to combine search engine and social media marketing in one platform and show your ads to both users. The first one is actively searching for products similar to yours, while the second is passively checking out their feed. It’s like getting the best of both worlds, and…

5 Best Tips for Pinterest Marketing

PeterSocial Media

Are you still stuck on the idea that Pinterest is simply a go-to site for recipe hunting, home decor ideas, and artsy phone wallpapers? You need to stop living under a rock and make the most out of its features, including marketing. Yes, you read that right—marketing on Pinterest is…