Zero-Budget Social Media Campaign

Zero-Budget Social Media Campaign

New companies, such as start-ups, don’t often have a large budget allotted for marketing. That’s because most of their finances go straight to production, research, and other business elements that are more profitable.  Yes, marketing is advantageous when done correctly. For the uninitiated, however, it is a big ask because…
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Principles of Zero Based Budgeting in Marketing

Principles of Zero Based Budgeting in Marketing

Marketing is a game of numbers. All marketers want to turn a profit at the lowest possible expense. There are several ways to do this. One common tactic is to reduce expenditure while maximizing outputs. If you’re into online marketing, another good tactic is to choose your bids carefully, especially…
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The Ideal Marketing Budget for Your Business

The Ideal Marketing Budget for Your Business

Each year, companies would take time to plan out their marketing budget. Asking about it can be easy, but coming up with the answer is not. Budgeting in itself is already tricky—what more if it's a budget for your company's marketing needs? To make any marketing effort successful, a company…
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