What is a Facebook Lookalike Audience?

What is a Facebook Lookalike Audience?

For ordinary people who don’t know the nitty-gritty of advertising, the term 'lookalike audience' wouldn't ring a bell. Does it refer to twins? Does it mean consumers who look the same? No, it doesn't refer to literal similar looking people. Lookalike audiences pertain to a Facebook segmentation tool that traces…
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