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10 Effective Marketing Strategies to Fuel Your Business

PeterMarketing 101

Growing a business isn't simple. First, you would need a viable concept. Then, you have to identify a lucrative niche, specify a target audience, and offer something valuable to your possible consumers. And guess what? That's just the start—you still need to market your business to keep it growing continuously.…

How to Use LinkedIn to Build Your Personal Brand

PeterBranding

In 2019, LinkedIn rapidly rose to the top of social media sites to invest your time in, and it continues to be an influential platform in 2020. At the 2019 Social Media Advertising World Conference, LinkedIn was abuzz with lots of sessions on personal branding, video marketing, content advertising, and…

How to Use LinkedIn To Grow Your Business

PeterSocial Media

LinkedIn is one of the most overlooked yet useful sites when it comes to marketing. In fact, LinkedIn marketing has grown over the years. Aside from being a great site for making professional connections, it's also good for marketers looking to target professionals. Here are some tips on how you…

Average Cost Per Click (CPC) On Social Media Platforms

PeterSocial Media

You might be wondering how much ads would cost per click or impression today. The answer would vary depending on the type of ad and the platform used. If you’re dealing with social media or digital marketing, you’ve most likely asked the same question, specifically regarding the correct amount for…

The 6 Best Types of Content To Share on LinkedIn

PeterSocial Media

Among other social media platforms, LinkedIn is certainly a unique one. With it being a distinct platform, it has some types of content that might not be effective when used outside of it. Now you may think that creating content on LinkedIn can be tricky, but there are various ideas…