Google Ads: 5 Campaign Types Explained

Google Ads: 5 Campaign Types Explained

With business making a significant shift to online focus over the past few years, investing your marketing budget on Pay Per Click has ended up being a hot topic.  Google Ads has been out since October 2000, offering advertising spots firstly on Google Search results and partner sites. But the…
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The Real Price of Google Ads: Can You Afford It?

The Real Price of Google Ads: Can You Afford It?

This is a reasonable inquiry particularly when many businesses these days invest in pay-per-click (PPC) marketing. Usually, organisations make $3 in profits for each $1.60 they invest in Pay Per Click advertisements. When it comes to PPC advertising, many companies direct their advertisement budget to Google Ads (previously called Google…
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