google marketing |

Facebook vs. Google: What’s Best for Paid Ads?

PeterFacebook, Google Marketing, Marketing 101, Social Media

Advertisement strategies are crucial in business organizations, developing and developed, to spread certain information and features they offer to the market. Ads come in different forms. The most prominent of which is the digital adaptation — from social media, applications, to browsers, you name it. Today, Google Ads and Facebook…

Google Ads: Is It Worth in 2020?

PeterGoogle Marketing, Marketing 101

If you haven't heard, Google Ads is currently the most prominent PPC network there is. Not only is it used by big enterprises to drive traffic to their sites, but many local businesses utilize it as well. If you've never experienced using Pay Per Click in the past, then you're…

Google Ads conversion rates by market: How do you compare?

PeterGoogle Marketing

A few days ago, a friend of mine who runs a business online told me some good news: his conversion rate in Google Search network climbed to 1.7% from 0.8% last month. It sounds like incredible news if you don't know the nitty-gritty. Bur, is it really worth the enthusiasm? …

How to Develop a Profitable Google Ads Campaign

PeterCampaigns, Google Marketing

Launching a brand-new Google Ads search campaign can be an exhilarating process. There’s always a variety of emotions whenever you click on the ‘enable’ button to start a new campaign. You feel excited about creating something, but at the same time, you worry about your creation. It’s normal to feel…

Does Google Ads Work?

PeterGoogle Marketing

Google is one of the most profitable organizations around, and you can cash in on their success by using Google Ads. Google Ads can be tricky. There are countless ads on the internet explaining why they might not work for you. However, what’s missing in those articles is when it’s…

Top 7 Google Display Network Advertisement Sizes

PeterGoogle Marketing

If you're investing any amount of money on Google Display Network advertising, it helps to know which banner dimensions are the most effective so you can be certain that your dollars are being spent well. Google is updating and giving a stronger focus on vertical-specific functionality within its Search Engine…

The Real Score Between Google Ads and Facebook Ads

PeterFacebook, Google Marketing

Google Ads and Facebook Ads are both vital online marketing tools. However, most marketers view them as rivals. Who could blame them? You go online and read articles denoting that both platforms are in competition with one another. With this idea in mind, people feel compelled to form a judgment…

The Pros and Cons of Google Automated Bidding Strategies

PeterGoogle Marketing

If you have a Google Ads account, you're probably wondering when you should utilize Automated bidding. Automated bidding is a contentious topic. There are some that in favor of it while others are not. Let's be real -- there are currently a lot of bidding options available in Google Ads…

What is Google Tag Manager and Why Should You Use it?

PeterGoogle Marketing

A Brief Intro to Google Tag Manager (GTM) To everyone who doesn’t know, Google Tag Manager is a free tool that permits you to deploy and manage marketing tags (pieces of code or tracking pixels) on your website or mobile app without modifying the source code. Tags are pieces of…

Everything You Need to Know About YouTube Video Ad Campaigns

PeterCampaigns, Google Marketing, Marketing 101, Social Media

Everything You Need to Know About YouTube Video Ad Campaign Youtube comes a close second to Facebook when it comes to the number of monthly visitors. Therefore, it makes total sense to take advantage of marketing on the platform to reach more target customers. However, you can’t really improvise YouTube…