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What is Google Tag Manager and Why Should You Use it?

PeterGoogle Marketing

A Brief Intro to Google Tag Manager (GTM) To everyone who doesn’t know, Google Tag Manager is a free tool that permits you to deploy and manage marketing tags (pieces of code or tracking pixels) on your website or mobile app without modifying the source code. Tags are pieces of…

Everything You Need to Know About YouTube Video Ad Campaigns

PeterCampaigns, Google Marketing, Marketing 101, Social Media

Everything You Need to Know About YouTube Video Ad Campaign Youtube comes a close second to Facebook when it comes to the number of monthly visitors. Therefore, it makes total sense to take advantage of marketing on the platform to reach more target customers. However, you can’t really improvise YouTube…

Google Ads: 5 Campaign Types Explained

PeterGoogle Marketing

With business making a significant shift to online focus over the past few years, investing your marketing budget on Pay Per Click has ended up being a hot topic. Google Ads has been out since October 2000, offering advertising spots firstly on Google Search results and partner sites. But the…

Google Ads Automatic Bidding: 5 Reasons to NEVER Use It

PeterGoogle Marketing

Automatic Bidding has its own set of advantages. Smaller marketers may prefer it to manual bidding, especially when you’re pressed for time. The downside to this is that the results you will get are going to be modest. Beginners may prefer automatic bidding, but if you’re looking to maximize your…

The Real Price of Google Ads: Can You Afford It?

PeterGoogle Marketing

This is a reasonable inquiry particularly when many businesses these days invest in pay-per-click (PPC) marketing. Usually, organisations make $3 in profits for each $1.60 they invest in Pay Per Click advertisements. When it comes to PPC advertising, many companies direct their advertisement budget to Google Ads (previously called Google…