A Brief Intro to Google Tag Manager (GTM) To everyone who doesn’t know, Google Tag Manager is a free tool that permits you to deploy and manage marketing tags (pieces of code or tracking pixels) on your website or mobile app without modifying the source code. Tags are pieces of…

Everything You Need to Know About YouTube Video Ad Campaign Youtube comes a close second to Facebook when it comes to the number of monthly visitors. Therefore, it makes total sense to take advantage of marketing on the platform to reach more target customers. However, you can’t really improvise YouTube…

This is a reasonable inquiry particularly when many businesses these days invest in pay-per-click (PPC) marketing. Usually, organisations make $3 in profits for each $1.60 they invest in Pay Per Click advertisements. When it comes to PPC advertising, many companies direct their advertisement budget to Google Ads (previously called Google…