Whether you're a social media manager of big business or a local shop owner, I bet you have realized that your brand requires a Facebook page. Leveraging social media to assist in developing a brand has been complementary in supporting a broader marketing strategy in the past; however, it is…

To state that everybody is on Facebook wouldn't be too far from the fact. The platform's 2 billion users and countless business pages represent the supreme stomping ground for marketers seeking to accentuate their brand names. With its whopping 53% of users claiming to be "always on Facebook,” the platform…

Facebook has every reason to become an advertiser's dream platform. Aside from its enormous audience, it has engaging ad types and handy feature combinations. However, the most important reason has nothing to do with Facebook’s ad types and combinations; it's Facebook Pixel's retargeting capabilities that have marketers raving! What is…

Despite claims to the contrary, Facebook continues to be one of the top social media websites utilized by small and big businesses for brand awareness. Many companies have increased their digital marketing spending plans to allow more for Facebook marketing. According to Hubspot, 55% of online marketers worldwide have increased…

Many people consider Facebook as the mother of all social media platforms. It gave rise to the culture of social networking, after all. However, many people also realize that Facebook is slowly dwindling as other platforms release more innovative and engaging features. Let's take Instagram, for example. It's responsible for…

Facebook is the "it" social networking website today, with its users greater than 800 million people. Advertising and marketing your company entails a good deal of exposure. Plus the reality that the future of advertising includes a great deal of social networking in which Facebook is the best made the…

Facebook advertisers have lots of options when it comes to targeting and campaigns to choose from. It's no wonder why a lot of businesses use Facebook's advertising platform, ranging from small mom-and-pop shops to Fortune 100 companies. Having access to an enormous range of advertising options is an online marketer's…