Advertisement strategies are crucial in business organizations, developing and developed, to spread certain information and features they offer to the market. Ads come in different forms. The most prominent of which is the digital adaptation — from social media, applications, to browsers, you name it. Today, Google Ads and Facebook…

To state that everybody is on Facebook wouldn't be too far from the fact. The platform's 2 billion users and countless business pages represent the supreme stomping ground for marketers seeking to accentuate their brand names. With its whopping 53% of users claiming to be "always on Facebook,” the platform…

Facebook has every reason to become an advertiser's dream platform. Aside from its enormous audience, it has engaging ad types and handy feature combinations. However, the most important reason has nothing to do with Facebook’s ad types and combinations; it's Facebook Pixel's retargeting capabilities that have marketers raving! What is…

Despite claims to the contrary, Facebook continues to be one of the top social media websites utilized by small and big businesses for brand awareness. Many companies have increased their digital marketing spending plans to allow more for Facebook marketing. According to Hubspot, 55% of online marketers worldwide have increased…

Many people consider Facebook as the mother of all social media platforms. It gave rise to the culture of social networking, after all. However, many people also realize that Facebook is slowly dwindling as other platforms release more innovative and engaging features. Let's take Instagram, for example. It's responsible for…

Facebook advertisers have lots of options when it comes to targeting and campaigns to choose from. It's no wonder why a lot of businesses use Facebook's advertising platform, ranging from small mom-and-pop shops to Fortune 100 companies. Having access to an enormous range of advertising options is an online marketer's…

Have you finally considered incorporating Facebook as part of your business’ marketing campaigns? Before you dive deep into uncharted waters, there are some things that you need to know first. Read on the tips that I have prepared for you. Choose Where Facebook Ads Fit Into Your Marketing Campaign Before…