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Facebook vs. Google: What’s Best for Paid Ads?

PeterFacebook, Google Marketing, Marketing 101, Social Media

Advertisement strategies are crucial in business organizations, developing and developed, to spread certain information and features they offer to the market. Ads come in different forms. The most prominent of which is the digital adaptation — from social media, applications, to browsers, you name it. Today, Google Ads and Facebook…

11 Facebook Marketing Tips to Crush The Competition

PeterFacebook, Marketing 101, Social Media

To state that everybody is on Facebook wouldn't be too far from the fact. The platform's 2 billion users and countless business pages represent the supreme stomping ground for marketers seeking to accentuate their brand names. With its whopping 53% of users claiming to be "always on Facebook,” the platform…

Effective Marketing Strategy: How to Develop One For Your Business

PeterBranding, Marketing 101, Starting

There’s no better time to develop your marketing strategy than the present. However, it won’t be a walk in the park. You'll need a strong marketing strategy to push your business out of the shadows and finally get discovered. Thankfully, you've come to the right place. In this post, I’m…

Average Cost Per Click (CPC) On Social Media Platforms

PeterSocial Media

You might be wondering how much ads would cost per click or impression today. The answer would vary depending on the type of ad and the platform used. If you’re dealing with social media or digital marketing, you’ve most likely asked the same question, specifically regarding the correct amount for…

Retargeting Pixel Guide: How They Work

PeterFacebook

Facebook has every reason to become an advertiser's dream platform. Aside from its enormous audience, it has engaging ad types and handy feature combinations. However, the most important reason has nothing to do with Facebook’s ad types and combinations; it's Facebook Pixel's retargeting capabilities that have marketers raving! What is…

6 Ways to Boost Brand Awareness Utilizing Facebook

PeterBranding, Facebook

Despite claims to the contrary, Facebook continues to be one of the top social media websites utilized by small and big businesses for brand awareness. Many companies have increased their digital marketing spending plans to allow more for Facebook marketing. According to Hubspot, 55% of online marketers worldwide have increased…

How Often Should You Post on Facebook?

PeterFacebook

Facebook used to be the golden tool for online marketing. If you asked a publisher where most of their traffic originated from in 2016, chances are they'd tell you it came from Facebook. And they didn't need to invest a penny for it. The problems started when Facebook changed its…

Everything You Need to Know About Facebook Influencer Marketing

PeterCampaigns, Facebook, Social Media

Many people consider Facebook as the mother of all social media platforms. It gave rise to the culture of social networking, after all. However, many people also realize that Facebook is slowly dwindling as other platforms release more innovative and engaging features. Let's take Instagram, for example. It's responsible for…

6 Facebook Ads That Will Win Customers and Keep Them Coming Back

PeterFacebook

Facebook advertisers have lots of options when it comes to targeting and campaigns to choose from. It's no wonder why a lot of businesses use Facebook's advertising platform, ranging from small mom-and-pop shops to Fortune 100 companies. Having access to an enormous range of advertising options is an online marketer's…

How to Establish a Marketing Campaign on Facebook

PeterCampaigns, Facebook

Have you finally considered incorporating Facebook as part of your business’ marketing campaigns? Before you dive deep into uncharted waters, there are some things that you need to know first. Read on the tips that I have prepared for you. Choose Where Facebook Ads Fit Into Your Marketing Campaign Before…