Retargeting Pixel Guide: How They Work

Retargeting Pixel Guide: How They Work

Facebook has every reason to become an advertiser's dream platform. Aside from its enormous audience, it has engaging ad types and handy feature combinations. However, the most important reason has nothing to do with Facebook’s ad types and combinations; it's Facebook Pixel's retargeting capabilities that have marketers raving! What is…
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6 Ways to Boost Brand Awareness Utilizing Facebook

6 Ways to Boost Brand Awareness Utilizing Facebook

Despite claims to the contrary, Facebook continues to be one of the top social media websites utilized by small and big businesses for brand awareness. Many companies have increased their digital marketing spending plans to allow more for Facebook marketing. According to Hubspot, 55% of online marketers worldwide have increased…
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How Often Should You Post on Facebook?

How Often Should You Post on Facebook?

Facebook used to be the golden tool for online marketing. If you asked a publisher where most of their traffic originated from in 2016, chances are they'd tell you it came from Facebook. And they didn't need to invest a penny for it. The problems started when Facebook changed its…
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What is a Facebook Lookalike Audience?

What is a Facebook Lookalike Audience?

For ordinary people who don’t know the nitty-gritty of advertising, the term 'lookalike audience' wouldn't ring a bell. Does it refer to twins? Does it mean consumers who look the same? No, it doesn't refer to literal similar looking people. Lookalike audiences pertain to a Facebook segmentation tool that traces…
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