Programmatic buying is currently prevalent. The most significant advantage is the near limitless amount of scale. Technology had significantly improved as compared to before when programmatic was challenging to do on mobile phones. The landscape was challenging; the quality was a bit dubious. The prices that appeared were distorted, not…

Those days when marketers would buy big blocks of untargeted mobile advertising with little concept about where or when the ads run are numbered, or so we're told. Today advertising technology is so efficient and quick that in the time it takes someone to open a mobile page on a…