The Basics of Programmatic Media

The Basics of Programmatic Media

The world of advertising is more than just purchasing media space. Although it is completely undeniable that ad purchasing is and will always be the key to a successful business. Regardless of an ad’s creativity and brilliance, placement is the only way the intended audience sees it. Thus, it would…
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How to bid on Demand Side Platforms

How to bid on Demand Side Platforms

Those days when marketers would buy big blocks of untargeted mobile advertising with little concept about where or when the ads run are numbered, or so we're told. Today advertising technology is so efficient and quick that in the time it takes someone to open a mobile page on a…
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