The world of advertising is more than just purchasing media space. Although it is completely undeniable that ad purchasing is and will always be the key to a successful business. Regardless of an ad’s creativity and brilliance, placement is the only way the intended audience sees it. Thus, it would…

Programmatic buying is currently prevalent. The most significant advantage is the near limitless amount of scale. Technology had significantly improved as compared to before when programmatic was challenging to do on mobile phones. The landscape was challenging; the quality was a bit dubious. The prices that appeared were distorted, not…