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Is It A Good Idea to Advertise on TikTok?

PeterMarketing 101, Social Media

Did you know that TikTok has gained over one billion users from various parts of the world in less than five years? In what seems like a snap of the fingers, this platform has surpassed social media giants like Twitter and Snapchat. In 2019, it was the most downloaded social…

Google Ads for Beginners: Defining Your budget

PeterGoogle Marketing, Marketing 101, Starting

If you’re unsure how much you should spend on Google Ads, it is best to get things going with a Test Budget. When you go all-in right away, you can experience unnecessary money loss because you have no idea about the ins and outs just yet. Testing things out is…

The Difference Between Display Advertising and Pay Per Click

PeterMarketing 101

The way you present your advertisements affect the way it gets perceived by your target audience. If you want to have a thriving advertising strategy, you must choose the best option out of the various ways on how you can present your ads. Among the commonly used ones are PPC…

CPM or CPC Advertising on Facebook?

PeterFacebook

The making of a new marketing campaign always starts the same way, regardless if you are a veteran or still new to the process. It usually begins by selecting an objective, type of bidding optimization, and the billing event model. The choices typically boil down to either CPM or CPC…