chief marketing officer |

Key Pointers for Aspiring Chief Marketing Officers (CMOs)

PeterBranding, Marketing 101

Are you an aspiring Chief Marketing Officer (CMO)? Or you know one who is planning to step up his career? Or maybe you are here for academic purposes. Well, whatever your reason is, I can assure you one thing — in this article, you will learn the essential points of…

How to Find the Perfect CMO?

PeterBranding, Marketing 101, Starting

What does a Chief Marketing Officer (CMO) do? This coveted role is integral to any business. A chief marketing officer is in charge of creating company strategies, increasing earnings through various marketing initiatives. As with any C-level position, it’s not easy to find the right person for the job. The…

Why You Need A CMO

PeterStarting

A Chief Marketing Officer (CMO) is a common mainstay among companies, from small start-ups to large billion-dollar operations. As the name implies, a CMO is responsible for overseeing a company’s marketing strategy. However, their duties are not limited to marketing. For instance, some marketing officers may also be tasked with…