Zero-Budget Social Media Campaign

Zero-Budget Social Media Campaign

New companies, such as start-ups, don’t often have a large budget allotted for marketing. That’s because most of their finances go straight to production, research, and other business elements that are more profitable.  Yes, marketing is advantageous when done correctly. For the uninitiated, however, it is a big ask because…
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Principles of Zero Based Budgeting in Marketing

Principles of Zero Based Budgeting in Marketing

Marketing is a game of numbers. All marketers want to turn a profit at the lowest possible expense. There are several ways to do this. One common tactic is to reduce expenditure while maximizing outputs. If you’re into online marketing, another good tactic is to choose your bids carefully, especially…
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