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How to advertise on Amazon

PeterAmazon

Amazon customers have access to over 600 million products found on their website. It sounds like this attribute is only advantageous for the buyers, but can be a setback for customers looking to sell their product on Amazon. Well, that’s where you are wrong. Your products have a shot, so…

Amazon Different Ad Types: Everything You Need to Know

PeterAmazon

In the third quarter of 2018, the company rebranded Amazon's suite of advertising products under a structured portfolio referred to as Amazon Advertising. The rebranding included traditionally-described entities, such as the Amazon Marketing Solutions (AMS), Amazon Advertising Platform (AAP), and Amazon Media Group (AMG). Through these rebranding, advertising on Amazon…

15 Reasons Why You Should Advertise on Snapchat

PeterSocial Media

In 2015, 6 billion videos were published every day to Snapchat from its 100 million daily users. The platform now has 190 million daily active users worldwide. According to Statista, Snapchat created 10 billion mobile video views each day since May 2016. Snapchat advertising is a financially rewarding business for…

3 Simple Tips to Reduce your Amazon ACoS

PeterAmazon

If you have realized that your Advertising Cost of Sale (ACoS) has gone through the roof, you might be looking for ways to decrease it. After all, the lower the ACoS the lower the ratio of advertisement costs to sales generated. The goal is to drive down your ACoS as…

Are Amazon Ads ROI: Do They Worth It?

PeterAmazon

Let’s say you’re looking online for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right? If so, you probably belong to around 60% of the US eCommerce market. On the other hand, Amazon had nearly 40% of the US eCommerce market…