How crucial is your advertising budget? It depends. If you value your advertising campaigns, you need to put a lot of thought into how you want to carry it out. But you can’t jump in right away, not before putting a figure on your advertising budget. Selecting the appropriate budget…

Can’t draw the line between advertising and marketing? Apparently, you are not the only one. Both areas can help you target your audience to sell your product and services, but they are very different in many aspects.Defining advertising and marketing is fundamental when you do market research. By understanding the…

What is marketing? Marketing is the tasks of paying attention to customer demands, evaluating the competitors, creating and producing your advertising solutions. Marketing is every little thing that a company does to promote their products, services and their message to the market and to their customers. Many individuals are confused…