The Essential Elements of An Agency Brief

The Essential Elements of An Agency Brief

PeterMarketing 101
Most marketers find it challenging to curate their digital agency brief because it needs to be as clear and concise as possible. Creativity comes in waves. Forcing yourself to come up with concepts can be extra challenging, especially when you need to sound like an expert on something you aren’t…
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Advertising Vs. Marketing: What’s the Difference?

Advertising Vs. Marketing: What’s the Difference?

PeterMarketing 101
Can’t draw the line between advertising and marketing? Apparently, you are not the only one. Both areas can help you target your audience to sell your product and services, but they are very different in many aspects.Defining advertising and marketing is fundamental when you do market research. By understanding the…
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Marketing 101

Marketing 101

PeterBranding, Marketing 101, Starting
What is marketing? Marketing is the tasks of paying attention to customer demands, evaluating the competitors, creating and producing your advertising solutions. Marketing is every little thing that a company does to promote their products, services and their message to the market and to their customers. Many individuals are confused…
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