The Truth  About ROAS You Should Know About

The Truth About ROAS You Should Know About

If you’re in the advertising industry, you’ve probably heard the term return on advertising spend, also known by its acronym ROAS. It refers to the profits you get from advertising campaigns. When you figure out your ROAS, you can know for sure if your marketing campaign is working. What’s the…
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The Essential Elements of An Agency Brief

The Essential Elements of An Agency Brief

Most marketers find it challenging to curate their digital agency brief because it needs to be as clear and concise as possible. Creativity comes in waves. Forcing yourself to come up with concepts can be extra challenging, especially when you need to sound like an expert on something you aren’t…
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Principles of Zero Based Budgeting in Marketing

Principles of Zero Based Budgeting in Marketing

Marketing is a game of numbers. All marketers want to turn a profit at the lowest possible expense. There are several ways to do this. One common tactic is to reduce expenditure while maximizing outputs. If you’re into online marketing, another good tactic is to choose your bids carefully, especially…
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