How crucial is your advertising budget? It depends. If you value your advertising campaigns, you need to put a lot of thought into how you want to carry it out. But you can’t jump in right away, not before putting a figure on your advertising budget. Selecting the appropriate budget…

Marketing is a game of numbers. All marketers want to turn a profit at the lowest possible expense. There are several ways to do this. One common tactic is to reduce expenditure while maximizing outputs. If you’re into online marketing, another good tactic is to choose your bids carefully, especially…

Don’t you find it strange that most advertising agencies don’t divulge the cost of the different services they provide? Back then, it was easy to gauge how advertising agencies operate. They only existed to provide clients with originality and inventiveness needed in creating ad campaigns that would stand out on…