advertising budget |

4 Methods To Help Set Your Marketing Budget

PeterFunding, Marketing 101

How crucial is your advertising budget? It depends. If you value your advertising campaigns, you need to put a lot of thought into how you want to carry it out. But you can’t jump in right away, not before putting a figure on your advertising budget. Selecting the appropriate budget…

The Truth About ROAS You Should Know About

PeterCampaigns

If you’re in the advertising industry, you’ve probably heard the term return on advertising spend, also known by its acronym ROAS. It refers to the profits you get from advertising campaigns. When you figure out your ROAS, you can know for sure if your marketing campaign is working. What’s the…

The Essential Elements of An Agency Brief

PeterMarketing 101

Most marketers find it challenging to curate their digital agency brief because it needs to be as clear and concise as possible. Creativity comes in waves. Forcing yourself to come up with concepts can be extra challenging, especially when you need to sound like an expert on something you aren’t…

Google Ads for Beginners: Defining Your budget

PeterGoogle Marketing, Marketing 101, Starting

If you’re unsure how much you should spend on Google Ads, it is best to get things going with a Test Budget. When you go all-in right away, you can experience unnecessary money loss because you have no idea about the ins and outs just yet. Testing things out is…

Principles of Zero Based Budgeting in Marketing

PeterFunding

Marketing is a game of numbers. All marketers want to turn a profit at the lowest possible expense. There are several ways to do this. One common tactic is to reduce expenditure while maximizing outputs. If you’re into online marketing, another good tactic is to choose your bids carefully, especially…

How to Match Your Advertising Budget With What Ad Agencies Charge

PeterMarketing 101, Starting

Don’t you find it strange that most advertising agencies don’t divulge the cost of the different services they provide? Back then, it was easy to gauge how advertising agencies operate. They only existed to provide clients with originality and inventiveness needed in creating ad campaigns that would stand out on…