The Essential Elements of An Agency Brief

The Essential Elements of An Agency Brief

Most marketers find it challenging to curate their digital agency brief because it needs to be as clear and concise as possible. Creativity comes in waves. Forcing yourself to come up with concepts can be extra challenging, especially when you need to sound like an expert on something you aren’t…
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The Best Ways to Work With an Advertising Agency

The Best Ways to Work With an Advertising Agency

Advertising is a $500 billion industry worldwide -- and growing -- yet many organizations still think they can tackle their marketing needs in-house. Thus, if you are attempting to fine-tune your business' messaging and reach your target market, you ought to work with a firm that can help position you…
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Choosing between In-House and Agency Marketing

Choosing between In-House and Agency Marketing

When looking into business expansion, there is one question most CEOs and business owners face: Hire a marketing agency or rely on your in-house team? No right or wrong answer here. To factor in different business variables and future goals to find out which fits the bill.  First, let us…
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Six Secrets to Win a Pitch

Six Secrets to Win a Pitch

Your pitch is a make-it-or-break-it factor in the world of ad agencies. You can't skimp out on it. Otherwise, you'll sink low in the sea of competitive advertisers and marketers. After all, it is a dog-eat-dog world.  However, even industry experts are guilty of overloading a pitch, instead of focusing…
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