If you haven’t heard, Google Ads is currently the most prominent PPC network there is. Not only is it used by big enterprises to drive traffic to their sites, but many local businesses utilize it as well.
If you’ve never experienced using Pay Per Click in the past, then you’re most likely wondering whether or not Google Ads is worth it. The answer to that is YES–it is worth it!
To further persuade you, I’m exploring what makes Ads so powerful. If you aren’t sure if Google Ads is for you, then fret not, for I’ve created an intriguing short article to show how you can benefit from Ads.
Here are a few points to note:
Google Ads Delivers Quick Results
Among the very best aspects of Google Ads is that the outcomes are instant. Once you get your campaign authorized, you can start getting traffic in a matter of minutes. Merely enter the keywords you want to target, go into a maximum bid, and you’re good to go. Then you relax and see all the traffic flood to your site.
This method suggests you can begin getting sales on the same day you start your campaign. With results taking only minutes, you’ll wonder why you ever spent cash on any other methods.
As opposed to other digital marketing methods, like the SEO, Google Ads suggests no waiting around. Different strategies can take months to kick in before you profit, but not Google Ads.
With this marketing tool, you don’t have to commit to any agreements, which means you won’t have any cash tied up in marketing. Instead, you’ll be able to adjust your marketing expenses at any time by increasing or decreasing them. It’s worth every effort, but if you decide it’s not for you, then you can quickly cancel.
Google Ads Has Endless Prospective
If you’re trying to find a scalable marketing strategy, then Google Ads is the ideal service. With countless keywords available to bid on and brand-new ones every single day, you practically have an endless audience to target. With many keywords to take advantage of, you can keep adding brand-new keywords to your campaign to increase your traffic.
When you have a good Pay Per Click campaign, you can always increase your campaign’s day-to-day spend to produce more clicks. Given that the platform ranks keywords on a bidding system, you could increase your rankings by paying more per click. For example, if you’re presently in position four and increase your average spending, you might bounce up to the second position.
The higher your position is on the rankings, the more clicks and traffic you’ll get. By increasing the quote on your keywords, you’ll bring in as many visitors as you desire (or can afford!).
Google Ads Has Impressive Analytics
Google Ads has an incredible array of analytics and charts developed into its software. These statistics allow users to see how well their campaigns perform and if they should be making changes.
The pay per click data covers everything from the average expense per click to advert position and even conversion rate. Having all of these analytics at your fingertips can help you decide where to invest your cash. If you currently have a too high converting keyword, it’s probably best to increase your spending for that keyword.
You could always try and start a brand-new campaign with brand-new keywords. However, if you currently have the stats stating your campaign is a success, why bother? Increase the daily investment of your existing campaign, and you’ll move up on the advertisement position, which in turn will provide you more traffic.
With so many Google Ads analytics offered, you’ll quickly have the ability to provide evidence of whether Google Ads is working or not. It will assist you in sharing the information with any upper management or anxious accounting professionals.
Cancel Your Google Ads Campaigns At Any Time
Among the other benefits of Google Ads and Pay Per Click, in general, is that if your campaign isn’t providing the profit that it should, then you can cancel anytime.
Some marketing strategies, such as SEO and print marketing, often need organizations to devote for numerous months. It indicates that if you sign a six-month SEO contract and don’t see any improvements after three months, you’ll still need to continue paying. For some services, this can end up being a massive waste of cash.
But with Google Ads, you can stop a campaign immediately and even pause, if you wish to allow them later on. This freedom to cancel gives you a great deal of versatility and the ability to manage your financial resources even better. It suggests no agreements, no set terms, and no squandering money.
Get the Upper Hand on Your Competitors
Regardless of the market you’re in, you’ll continuously have competitors attempting to take your traffic. Particularly if they’re running similar PPC projects or doing SEO, the competition will always be intense. Luckily, Google Ads gives you a choice to outdo your game, all for the best cost.
If your competitors invest a great deal of cash in SEO to get to place first on Google, you can easily beat them with a Pay Per Click campaign. By bidding enough on a keyword, you can leap above the natural search results page and outrank your competitors who invest lots of money on SEO.
If they’re already running a PPC campaign, then you can continuously outbid them and press them below you. This process makes them lose traffic and clicks. However, all those visitors will now visit your website instead. By outbidding your competitors, you can essentially take their traffic and redirect them to your website.
So, Is Google Ads Worth It In 2020?
Does it deserve your hard-earned dollars? Or should you be investing in something else? We think the response is clear: Google Ads is most certainly worth it!
Not only does it permit organizations of any size to promote to millions of people, but it also isn’t that costly. Organizations can start, stop, and adjust their quotes at any time, which provides businesses a lot of versatility. Compared to other types of advertising, it’s clear to see why Google Ads is so popular in the first place. However, keep in mind that Google Ads is only worth it if your ads receive simple clicks from consumers.