Like other social media channels, there’s an ideal time to post on Pinterest. While it’s still a case-to-case basis depending on your brand’s target population, there’s a specific time when most users flock to the platform to get their inspiration and creative juices flowing.
That’s what we’re going to discuss in this article, but you must first understand how Pinterest works.
Pinterest is a Search Engine
If you’re a Pinterest expert, you surely know this by now.
Pinterest works like Google, Bing, Yahoo, and other online search engines you can think of. Therefore, Pinterest users can locate your Pins so long as they type the appropriate keywords or hashtags in the search box.
Your results are likely to pop up there, but it doesn’t mean individuals get to check it out. As a search engine, Pinterest puts the popular pins on top. Pins that are not faring well are likely to be placed at the bottom of the list.
You definitely want your Pins to be one of the first few Pins to show up on the results. It’s the perfect time to amass higher engagement and establish your authority. By figuring out the most suitable time to produce Pinterest content, you will put your brand in the platform’s good graces and improve your algorithm, propelling you to appear higher in the search engine results.
Pinterest and Smart Feed
Here’s a shocker: Not every Pin you produce can be seen.
All images on Pinterest are attention-grabbing and generate a lot of “oohs” and “ahhs” because Pinterest has a Smart Feed that determines whether the quality of the Pins is up to par.
Smart Feed is used to deliver content. If your Pin doesn’t make it to the Smart Feed, it’ll still show up in the customized feed in your account. However, it won’t fulfill any of your marketing goals.
To get ahead, you should have high user engagement with your pins so that every time you publish new material, the platform can give you the recognition it deserves. By posting at the right time, you are convincing Pinterest to display your Pin in front of new and current target users at the soonest possible time.
Mind you, pins that are not excelling or receiving favorable user engagement are not only the result of incorrect timing. Pinterest probably deems your content insufficient to display in the Smart Feed. You need to catch on to what’s going on pretty quickly because if it happens over and over again, Pinterest will adjust how it views your succeeding content.
The Best Time of Day to Start Pinning
There are plenty of different answers going around the internet that might confuse you. For instance, some sources say it’s best to put out a Pin from 8 to 11 in the evening and 2 to 4 AM Eastern Standard Time. Some websites state you should release your Pins from 2 to 4 PM EST and between 8 PM to 1 AM in EST.
Well, to clear the cloud of confusion, let me just say this: You should not post material when people are at work or school. Pinterest users visit the platform not to chat or check out what’s happening with the world. They hang around longer than they would on other media.
It doesn’t have anything to do with how popular the platform is. You can use Facebook or Instagram in small doses during short breaks, but people prefer checking on their Pinterest when they are more relaxed and have longer free time.
Moreover, don’t forget to add a call-to-action to inform your followers what they should do to take advantage of your Pin. To be fair, it won’t always work, but many individuals will proceed to the site linked to the Pin and can be converted to actual customers or clients.
The Best Day to Pin
Saturday seems to be the perfect day to produce pins on Pinterest. However, it will still vary, depending on the niche you’re in. According to Pinterest, specific niches perform better on certain days.
Wednesday: Inspirational Quotes
Thursday: Fashion, Jewelry, Style
Friday: Presents and Funny Content
Sunday: Food, Arts, Crafts
The Best Time for Your Pins
What works for most won’t work for you. That’s why it’s essential to monitor your pins’ performance. Bear in mind that your target audience might be different from the general population on Pinterest.
This is all a form of guidance, but you need to explore how Pinterest can boost your business yourself. The network offers plenty of analytics tools that can help you figure things out as you go along. There are also paid services, such as Tailwind, that allow users to schedule Pins beforehand.
Another important consideration is your audience’s time zone and schedule. As I said, you need to release content when your target audience has time to decompress.
Top Tips For Scheduling Your Pins
Check out these tips that can improve your Pins’ visibility:
- Sharing pins regularly helps you earn the reputation your company needs.
- You can strategically post your pins at different times of the day.
- Post up to five pins a day.
- Repinning isn’t a sin. You can repin your posts to attract new individuals.
Doing these techniques will help you explore different parts of Pinterest and captivate new followers. When you get more repins, you get more exposure and followers. Pinterest’s Smart Feed provides you with the freedom to pin anytime without being considered spam.
These tips work, but feel free to go bend them a little. So long as you’re giving quality content, Pinterest will be on your side.
Just remember that pinning at the perfect time isn’t only going to affect your current Pin, but it will also set the tone for your succeeding Pins.