Can’t draw the line between advertising and marketing? Apparently, you are not the only one.
Both areas can help you target your audience to sell your product and services, but they are very different in many aspects.
Defining advertising and marketing is fundamental when you do market research. By understanding the difference between the two can help you get ahead.
Okay, first, let’s begin by looking at their standard definitions before delving into details about their role in the business world.
Advertising Is Part of Marketing
Starting with this very straightforward statement, they are not one and the same. You can’t say a slice of pizza is the same as the entire pizza, right?
Advertising is only one element of the overall marketing process. It is the area of marketing that focuses on conveying the brand message and spreading brand awareness. It mainly revolves in promoting your service or product to reach your target market.
Ads, wherever format or platforms, are paid and made public. These announcements are meant to persuade and convince people to recognize the company, individual, or organization that put up the ad. You will often see them in different mediums, such as publications, newspapers, billboards, TV, and online. Print advertising has been decreasing in popularity over the years, so advertisers need to be more creative. You have probably seen ads on benches, taxis, and buses. This might be a bit over the top and a more expensive approach, but the results are often worth it.
Advertising consist of many layers, such as design, ad placement, and frequency. It’s no surprise that a considerable chunk of the marketing budget goes to advertising. I think this is the reason most people mix up marketing and advertising. In case you can’t think of other parts of marketing, there’re public relations and market research, which are the top 2 and top 3 in expenses.
Marketing Comprise Different Moving Parts
Marketing is defined as an organized way of planning, executing, and tons of other efforts to help sellers and purchases come together. The exchange is meant to be advantageous for both parties.
So for this article, we’ll have a loose definition of buyers and sellers. For instance, if your organization is non-profit, you still need to get the word out and sell your idea to other people.
Let’s view marketing as a spot-on process that starts by having a distinct selling proposition. It can be a one-liner or a full paragraph describing your business. It doesn’t matter. This proposition is your brand message, and it will be your guiding theme. Everything that you do in the scope of marketing should stay true to your brand message. It will help you stay consistent, which is essential when targeting a specific group of people.
I mentioned earlier about advertising being one slice of pizza. The entire pizza in this scenario is marketing, which you can divide into slices of market research, public and community relations, customer service, media planning, and of course, advertising.
These elements should work on their own, but they should come together to form a single unit known as marketing. In every campaign, that’s the way things should be. Each area performs its role as needed, but they all share the same message.
Marketing is a tumultuous task that eats up your time, especially the research part. However, when done effectively, there won’t be stopping your business growth and success.
To put it simply, marketing is every activity a company performs to push forward the conversation between the buyer and the seller.
Before purchasing advertisements in any format (or hiring a PR individual), you need to conduct market research at the outset. Placing ads won’t bear fruit if you have no clear definition of your target market and have yet to identify the best way to connect to them. Maybe Instagram and other social media platforms are your most important tool to touch base with your customer. Other companies gain traction by creating a website and establishing themselves as experts in the field. Whatever it is, it is vital to establish your marketing strategies first through adequate market research before spending big bucks on advertising.