Marketing for startups is a little different than for recognized brands for obvious reasons such as start-ups having less funds and normally much less experience.
Nevertheless, there are a lot of fast, simple and efficient tactics to leverage your marketing initiatives.
Here are 5 straightforward but effective tips:
Fish, where the fish are, is an old marketing truism. Nonetheless, on social media, it is necessary to make use of the right lure. Systems like Linkedin and Twitter are much better for a B2B marketing plan, yet Facebook and Instagram are better for B2C marketing.
Fill the Need
Your product/solution is fantastic in your eyes because you live and breathe it. That can easily equate into an assumed idea that everybody else is simply waiting to hear about it. Spoiler alert, they aren’t, Press Releases are a waste of money. Offer people information, ideas etc that serve to them. Use solid visuals in images, text, and video. If it’s excellent it will certainly get seen, checked out, shared and commented on more than any kind of advert with a ‘catchy’ punchline.
Make Friends and Impact People
A quick and affordable way to get an audience that would certainly be interested in your product is to leverage the fans of others in similar industries. So for example, if you a personal trainer pair with health food stores, sporting activities shops etc to share content. A cheese seller could supply recommendations on wine pairings and ask them to share your brand. Instant target audience!
Start a Blog
Beginning a blog site is an easy, simple and quick way to get your message out. It’s also a way to jump on the search engines and get your content shared on other individuals social media accounts. You can repurpose one of the most prominent blogs as a video, infographic and social media post.
Over 75% of all material viewed online is video and as it’s growing year after year. As a whole, it gets greater interaction than pictures, text or any other type of content. Don’t stress over production value too much to start, content is king and decent smart phone is all you need to start filming.
Starting to market your business is tough enough. Begin with these simple steps to get you started and building that brand awareness.