Whether you’re a social media manager of big business or a local shop owner, I bet you have realized that your brand requires a Facebook page.
Leveraging social media to assist in developing a brand has been complementary in supporting a broader marketing strategy in the past; however, it is already essential today.
Fortunately, creating a Facebook page for your business is as easy as 1, 2, 3!
The steps I’ve prepared below will walk you through the Facebook page creation from start to finish. But before beginning, let me show you a brief background regarding what a Facebook business page is all about and why you should have one.
What is a Facebook business page?
A Facebook page is basically like any other typical Facebook profile; however, a page intends to promote and provide services. Your customers, fans, and other followers can like your page and receive posted updates in their news feed. Many organizations and businesses use Facebook pages to post images and videos, share relevant materials, announce new functions, and engage with consumers.
The main difference between the typical personal Facebook account and a business page is that the business page determines engagements, likes, and more so you can examine your page’s effectiveness. The Facebook Analytics tool is also embedded in a Facebook page, making it a more useful business tool. Facebook Analytics effectively measures how well your consumers and audiences engage on your page.
Moreover, if you are going to develop a Facebook Page, it is critical to maintain the energy to keep up with both the business and page management. It is where your clients would interact with you regarding varying concerns, so expect it to be a busy page. If you have the resources, hire someone competent to address any concerns or remarks that come through.
Creating a Facebook page is an effective marketing strategy; hence it is wise to maximize its use for your business. It is economical as it is effective since it can be used for free and can reach hundreds of people from different parts of the world. Maintaining a Facebook page is similar to managing your personal Facebook account, but with an income-generating potential.
Now that you know the basic and relevant information about Facebook pages, are you up for the challenge? Great! Go through the step-by-step process to get your profile up and running!
1. Create your Facebook business page.
To do so, go to www.Facebook.com/Business on your browser and click “Create a Page” in the leading right corner. Bear in mind that you need to have a personal Facebook account to create a business page. In most cases, the personal account of your social media supervisor is the best alternative. If not, make use of the account of the employee assigned to spearhead your Facebook marketing strategy.
2. Choose your business category.
Since the Facebook Page is for business use, look for the area labeled “Business” or “Brand” and click “Get Started.” A list of different categories will be provided, make sure to choose one that shows what your business is all about, so the page visitors will know at a glance what to see on your page.
3. Provide your company’s details on the page.
Never forget to include important company details on your page. You wouldn’t want your audience and potential clients to feel hassled now, would you? Also, see to it that your Facebook page’s name is similar to your company’s name to avoid confusion. However, if you choose to hide some sensitive and private details of the company, such as the exact address, you may do so. Just tick the area that says, “Don’t reveal my address.” Once you’re done with the details, you may click “Continue.”
For online services or services without a physical store, consider utilizing the headquarters or the main office’s address. But if there are no headquarters or central office, you may keep your address hidden.
Bear in mind that if you ever feel like you or your company’s information is being compromised, the very best course of action is to change your password. For help on finding out how to do so, head to our article on changing your Facebook password.
4. Submit visuals to your Facebook business page.
After page creation and optimization, the next important thing is to publish a profile picture and a cover image. Your profile picture should, at best, be your logo. It will appear next to every post on your page, so utilizing your logo highly increases your online exposure.
Although it isn’t required, it is best to post a Facebook cover image. This is the bigger, banner-like photo that sits at the top of your profile, so it is relevant to your business’ overall marketing. When posting this picture, bear in mind the size of the image you choose. The perfect cover photo size on a desktop is 315 pixels high and 851 pixels wide.
If your image goes beyond the right size, you will have to eliminate a few parts of it. Otherwise, if it is too small, Facebook will have to extend it, making it pixelated and disagreeable to look at. Though you can add a Facebook 360 image on a personal page, Facebook does not permit 360 pictures as cover images on a business page. Nevertheless, you can include Facebook 360 images as general posts on the page.
5. Complete the ‘About’ area of your business page.
Once you have posted your profile and cover images, you will see your page start to come together! To keep your audience knowledgeable on the products and services you offer, you should make certain that the ‘About’ area is filled with the details they might be seeking.
Check the menu on the left portion of the page (just below your profile photo) to navigate the ‘About’ area. Then, fill in all the relevant information. For example, when you are operating a physical store, you will need to include your operating hours and your store’s address.
Make the most of this feature by informing your clients about your company’s history, vision and mission, and other interesting facts. Sharing some trivia with your fans will give them a look into why you’re doing what you’re doing and humanize your brand.
6. Explore your business page.
Your company Facebook Page has all come together, and it is time for the finishing touches. On the homepage, you will find the “Page Tips” feature. I suggest that you make use of this part and add things like a short description, develop a username, and so much more.
These last touches are easy and straightforward, but will make your page the best it can be!
Another way to benefit from your Facebook business page is by using polls to crowdsource among your followers and clients. Using polls and surveys is a way of showing them that what they think matters, as well.
Facebook polls can be created within business pages, groups, and Facebook events, and are utilized to collect real-time feedback from various networks. As a business, you might use Facebook polls to position questions to your audience concerning what modifications they’d like to see in your store the next season.
Facebook polls are useful because they form a line of connection between you and your consumers and open up yet another place to engage with your audience.
Surveys are developed in much the same way posts are developed. Instead of choosing to compose a post or share a picture, select to produce a poll instead. Administrators can write concerns and provide a list of responses, or permit those voting to include their own distinct answers.
7. Incorporating Facebook Shop (and other add ons).
There are lots of Facebook add-ons that can assist any business and make their page better. Among these add-ons is Facebook Shop for e-commerce businesses.
To include Facebook Shop into your business page, you need to have a page developed. Then, integrate your existing e-commerce platform into Facebook Shop, permitting companies to configure their Facebook Shop store, sell items straight on Facebook, and more.
Find out how marketing groups can utilize other add-ons such as Facebook chatbots for their live chat requirements.
If you’re a nonprofit, you may wish to raise money in other methods. Consider releasing a Facebook fundraiser to encourage your friends and followers to contribute.
8. Start publishing on your new business Facebook page!
Now that you’ve built out your profile, you’ve gotten to the fun part– publishing material for your audience to consume and engage with!
As soon as you post a fast ‘hey there’ and ‘welcome’ to your audience, the Facebook world is your oyster! Post anything, from a blog post to a picture of your brand-new workplace and current market news.
Social media is casual, so your Facebook profile must be no different! Take the possibility to engage with your audience. Ask questions, request feedback, or welcome them to your shop’s grand opening! To make things even more personal, you might go “live” and share your screen for virtual workplace trips, discussions, and more! Customers have ended up being specially devoted to their favorite brand names. Any engaging post will help in building valuable relationships with your Facebook fans.
Overall, be sure to post appropriate content on a regular basis. As we pointed out earlier, an out-of-date Facebook Page might be as bad as no Facebook Page at all! Go for a minimum of one post a day, but do not overdo it! Never ever post simply to post. Your audience will notice that and feel as if they’re being spammed. Find a balance and make certain the material you publish is instructional, helpful, or fascinating.