The Digital Marketing Basics

The Digital Marketing Basics

Despite the competition, digital marketing is still the most feasible and cost-efficient marketing method, especially for startups. Here are 3 basic actions that you can follow for a reliable marketing plan. The process of using digital innovation in order to offer goods or service is called digital marketing - sounds…
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How to Find the Perfect CMO?

How to Find the Perfect CMO?

What does a Chief Marketing Officer (CMO) do? This coveted role is integral to any business. A chief marketing officer is in charge of creating company strategies, increasing earnings through various marketing initiatives. As with any C-level position, it’s not easy to find the right person for the job. The…
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Why You Need Co-founders

Why You Need Co-founders

So now, you’ve zeroed in on your product concept after a thorough research study, evaluation, and validation. Your next action should be to choose whether you will venture into entrepreneurship alone or get yourself a co-founder. It might be tempting for new entrepreneurs to start as a lone wolf; however,…
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