It seems every year, a brand new social media platform becomes a roaring success. Quite recently, TikTok has joined the ranks of Facebook, Twitter, Instagram, and Snapchat as one of the top social media websites.
With the number of celebrities, influencers, and content creators flocking to Tiktok, it shouldn’t be as a surprise the Gen-Z and millennials market followed suit.
What’s TikTok All About?
TikTok is a video-sharing app that has been gaining new audiences and international appeal. The platform has been active for several years in China under the name of Douyin. The Beijing company that owned Douyin decided to purchase Musical.ly, also a video sharing app that was popular in the US, and combine it with their app, resulting in a platform internationally known as TikTok.
TikTok focuses on short, tailored videos that you can share with your followers. It also comes with video-editing tools that enhance your output. Since the launching of TikTok, it has immediately earned positive feedback. These days, there are over 800 million active users from all over the world. What made this platform extra famous is that users can have fun with it. After all, it’s only through TikTok can they re-enact funny clips, lip-sync to any music, and even follow dance steps or workouts. Each video lasts up to 15 seconds, but it’s possible to combine videos and create a 60-second clip.
It’s no surprise that the younger population is attracted to TikTok’s playful nature. But guess what? They are not the only ones. Influencers and famous brands are also capitalizing on TikTok’s popularity and are using the platform to promote their business for increased brand awareness.
TikTok’s increasing growth is only the beginning. There’s no doubt that the platform will remain popular over the coming years. For this reason, businesses, small or large, should take notice.
TikTok’s users spend an average of 52 minutes daily. With this kind of user engagement, it definitely makes an ideal social media marketing platform.
Seeing that this medium is yet to be explored, you can go ahead and evaluate what other users are trying out in order to get noticed. You can learn a lot from their strategies.
Plenty of brand names are already benefiting from TikTok. It’s now regarded as one of the fastest-growing social media platforms, considering it’s home to many influencers expanding their reach.
Here are some ways you can use TikTok for brand promotion:
1.Promote User-Created Videos
One of the quickest ways for your brand to share TikTok’s spotlight is to urge users to promote your service or product in their videos. All they need to do is to include your brand in their content, spreading your brand message in the process.
Brand users love being a part of a company which product they adore and patronize. If you’re worried about asking them to participate in your campaign, don’t worry. Giving them a chance to speak and share their experience is enough motivation. Including customers in your brand marketing allows for interaction and increases engagement. Once other people realize how you acknowledge your fanbase, more and more people will become committed to your brand. It’s all about making your customers feel important because they really are. Without them, your business won’t thrive. You can start by tapping a few of your brand advocates to help expand your reach and reward them for their loyalty.
Why It Works: Simple! People always rely on other people’s opinions. We are social individuals, after all. Therefore, we feel compelled to look at what other people are doing. If someone tells you a certain product is legendary, won’t it spark your interest? Moreover, you also develop credibility when people talk about your brand in a positive light. There may be tons of people who are considering availing your service or your product, but they aren’t fully sold just yet. Seeing how your brand users rave about your products serves as that final push they need to propel them to the end of their buyer’s journey. User-generated content has that certain authenticity that imparts a high-level of trustworthiness to any brand.
2. Produce Creative and Unique Content
Since TikTok users are mostly teens and young adults, you can’t sway them with statistics, studies, etc. You also won’t catch their attention by giving them TV commercial-like ads. You have to give them something else. Aim for uniqueness. It’s one of the reasons TikTok is suitable for businesses of any size. You don’t have to perfect your content to get your brand message out. Originality is the key.
When choosing content for your followers, make sure you factor in your target audience. Discover ways to attract their attention, and you’ll be surprised at how TikTok can help you achieve new milestones for your business. The goal is to share different types of content that not only generate attention but also celebrate your business. It should be entertaining and creative, promoting your followers to associate these traits with your brand. When posting trivia, hacks, or suggestions, don’t be stiff or boring. Figure out ways to provide value to your followers in an exciting manner.
Why It Works: Notice the top trending videos on the platform. They’re all one-of-a-kind. Observe how these videos make an impact on the users and how it entices them to use a service or purchase a product.
3. Start Hashtag Challenges
What’s a hashtag challenge? It’s very prominent in the world of TikTok. Many brands have taken advantage of it when promoting their services and products. Basically, they create a hashtag that comes with a link to the challenge descriptions and a set of rules.
Anyone who participates in the challenge should obey the rules, upload the video, and add the appropriate hashtag. Moreover, it gives the brand an opportunity to measure their engagement, such as banner views, user-generated content, clicks, etc.
Why It Works: Not only is it an exciting way to promote brand awareness, it also engages your followers. You get two birds in one stone. However, don’t forget to reward the winner. By giving them something valuable, they will work harder in curating their entries, ensuring the success of your campaign. The rewards can be anything you can offer, such as free shipment, samples, surprise gifts, and so on.
4. Work with Influencers
TikTok comes a close second to Instagram when it comes to the number of active influencers. In fact, TikTok gave birth to new influencers. These influencers have more following than actual mainstream celebrities on the platform.
Start by choosing the appropriate influencer to represent your brand, one with the right following that your business can benefit from. If you don’t know where to start, you can begin by looking up the top TikTok Influencers. Indeed, they have enough fanbase that you can win over. Once you get a share of their spotlight, their following is guaranteed to check you out.
After selecting an influencer to work with, it’s time for brainstorming. Think of ways to combine your brand with that of the influencer’s. It should be unique and note-worthy for new audiences to become engaged. The influencers will only get your foot in the door, the rest is up to you.
Why It Works: Influencers can convince their followers to try new things. Fans will be more than willing to oblige. Collaborating with an influencer means their following are likely to be yours soon. Instagram may have popularized influencer marketing, but TikTok is just as effective. It provides you with metrics you can use to launch more successful projects in the future.
5. Give Brand Takeovers a Shot
Brand Takeovers refer to the full screen ad that pops up on the screen every time they open their TikTok app. The ad can be a GIF, a simple image, or a short video. These ads are connected to the brand’s page (in some cases, a hashtag contest). It consists of different categories daily. The platform only allows a single brand to represent a particular niche in one day.
Apple Music, Fenty Charm, and Nike are some of the big names profited from TikTok’s virality. They have developed projects on the platform that boosted sales dramatically.
Why It Works: Brand takeovers make use of revolutionary targeting functions. If used properly, it catches the eye of the most significant clients. There’s also a tool that measures how efficient your campaign is and comes up with reports regarding user responses.
These five ways to market your brand on TikTok are a sure sign of how lucrative the platform is. So long as you exercise creativity in your content and use TikTok’s in-app resources, you’ll realize how much this budding social media network can do for you.
However, be careful. Don’t just jump in right away. Since TikTok is still starting out and is quite different from other platforms, you should first observe how the videos work. Figure out what type of content piques your viewer’s curiosity because, on a platform where originality is the key, you need to double your effort to stand out.