Whether you choose to use a scheduling platform or manually upload your content, it is very important that you recognize the importance of complying with basic rules around uploading at the best times so you make use of the number of users that see your posts.
Pay Attention to Time Zones
If you’re a regional business, you can skip this step, but if you market your business countrywide, it is very important that you schedule your messages for the most active time zone(s). Let’s take the United States as an example.
Given that there are 6 time zones in the USA, 4 of which are conventional ones, it’s vital that you understand where most of your followers originate from so you can select the best times to post in those exact time zones. Did you know that as much as 80% of the US populace resides in the Central and Eastern time zones? This is why it’s really vital to know where your target market and customers are based so you have the most effective opportunities of getting to as many people as you can.
When unsure, Post on Weekdays
It may come as a shock, but the engagement rates on social media are much greater throughout the workweek than they are on the weekends. This does not mean that you should not upload in all on Saturdays and Sundays, but to schedule your essential content on weekdays, particularly throughout the lunch hours and off-work hours. According to this, a great tool would be to promote your organisation throughout the workweek, and post entertaining content on weekends.
Optimize Your Uploading Frequency
Alongside posting at the best possible times, another point that will certainly make the most of the engagement rates and the visibility of your content is knowing the amount of times to post, and furthermore, what sort of content. Let’s quickly discuss the biggest social media sites systems.
The ideal number of posts to publish on Facebook according to research is one per day. Two times a day is the other choice, but more than that and a few of your fans might begin to really feel spammed so it’s best not to take the chance of being unfollowed and post once or twice a day only. The minimum quantity of content to release weekly would be at the very least 3 however no less than that for optimum engagement rates.
When it comes to the kind of content, video, live video, educational posts, and curated content drive the most engagement on this platform.
According to numerous research studies, Instagram posting frequency is a little bit greater that Facebook’s, so two to three posts a day is the ideal number. Since pictures are the most common type of content on this system, it will not damage your content strategy if you publish 4 or five times daily. What’s most important when it pertains to Instagram, according to several online marketers, is not the number of posts you share daily, but the consistency of your uploading. So, if you decide to post 3 pictures everyday, make certain to stick to that number and keep an uploading routine.
High-resolution and vivid photos, photos with quotes, and also interesting stories are the most effective kinds of material to post on this app.
As opposed to Facebook and also Instagram, Twitter has an entirely different uploading frequency. The suggested number of messages, or in this instance tweets, is up to 15 times a day! Considering that Twitter is a fast-paced system, this number is not as high as it appears, given that the maximum amount of tweets you can post on a daily basis is 50. Some studies also recommend that there is no maximum quantity of tweets and you should tweet as often as you want.
When it comes to the sort of content: information, news, curated material, and GIFs are most ideal to share on Twitter.
Eleven times a day is the recommended daily uploading frequency for Pinterest, the maximum quantity of pins being thirty pins while the minimum 3.
Pinterest, being the 2nd biggest visual social media platform after Instagram, is everything about images, images, and more images. Nonetheless, unlike on Instagram, most of the pictures on Pinterest are vertical, so infographics, how-to pictures, and step-by-step photo overviews are the best type of content to be released here. There are numerous cost-free devices that’ll aid you in producing these kinds of pictures, so it’s not as hard as it looks and definitely worth it.
So, what did we learn from all of this? Timing is necessary when it concerns posting on social media. The only thing to do right now is choose which choice is the best for you, and start posting!