A growing number of brand names are beginning to understand that target demographics (particularly young audiences) are investing a lot of time on YouTube, and the video platform’s prominent content designers are the best target for their social media campaigns. It has been reported that consumers aged 13-24 spend more time watching YouTube than television. Given this scenario, it’s no wonder that YouTube appears much more appealing in the ROI division.
When it involves hiring and collaborating with YouTube influencers, consider these six recommendations as a starting point.
Begin with getting to know, understanding, and building genuine connections with your community.
We all don’t like detached and vague persons, do we? Hence, it’s good to understand and create connections with your community so they can see that you’re genuine in your efforts to build a relationship with them. Without nurturing your connection with your audience, they’d think that you’re only there for the business and nothing else.
Therefore, you have to be all ears to your audience. Take into utmost consideration their opinions, ideas, and background. That way, you can efficiently work with a suitable YouTube influencer who can create exciting and useful content for your target audience.
Figure out what your distinct target market niche is.
It’s essential to discover who your target market is and their preferred content – or your strategy would be a flop. Doing so enables you to find a relevant YouTube influencer who could advertise your content well while attracting your target market. Once you’ve found an influencer who has the capacity and fluency to share appealing content to your audience, while effectively promoting your brand, you would be good to go.
Consider involving an agency for first-time YouTube influencer projects.
For the most part, agencies help brands and businesses determine the ideal audience and choose the right channels to use in spreading your brand’s content. Additionally, it’s one of their prime functions to ensure that the brand works and negotiates with reputable YouTube influencers. Agencies could help assess the engagement rates, suitability, and the influencer’s ability to curate quality content that follows your business goals and guidelines.
Don’t instantly go after the leading YouTube influencers in your category.
If you’re thinking of hiring the top YouTube influencers and stars, think again. The best move is to search for influencers with a steady growth of their following over the past six months. YouTube influencers who are steadily growing have greater chances of reaching a wider audience range than the “top” influencers who have a stagnant following. It’s also good to note that alongside the growth of your chosen YouTube influencer is the growth of your brand.
Select a mix of influencers that will hit various elements of your target market.
In choosing your YouTube influencers, it’s safe to consider the famous tagline: “the more, the merrier.”
Most brands don’t stick to one influencer unless they’re doing long-term campaigns. So, discover a range of YouTubers throughout different sub-genres and align them with your upcoming campaign. The more influencers, the wider the reach. The wider the reach, the greater the engagement.
Utilizing different YouTube influencers with varied content and niches would help your brand satisfy your target market’s various needs, elements, and preferences. If your influencers would satisfy your target market while presenting your brand effectively, your business would most likely hit the jackpot.
Take note of the comments and shares.
While your influencer’s amount of views and subscriptions are essential, you should also consider the number of comments and shares they get on their videos. These engagement factors show more about how your target audience responds to your influencer’s videos. In the comment section, you could assess whether your target market loves the videos or hates it.
Furthermore, taking a good look at your audience’s comments would help you decide whether you have to improve your videos or create it as it is. It would also give you a hint on when to keep an influencer and when to get another one.
Looking for the right influencer for your brand entails work and research. It doesn’t happen overnight. But with precise application of the discussed tips, rest assured that you would be on the right track.