For business owners and marketers, producing relevant and interesting content for their brand is essential. Creating content is how they bring individuals’ attention to their work. There are hundreds of different content creation options, ranging from Facebook or Instagram posts to tweets and full-length videos, all with their advantages and disadvantages. In this short article, I’ll present to you podcasts vs. YouTube videos and their accompanying pros and cons.
Podcasts are digital audio files that can be downloaded on mobile phones or computers. Podcasts have been a big thing lately. I know of a friend who couldn’t sleep without listening to a podcast. And I do the same, too!
Additionally, many YouTube artists are creating podcasts aside from filming. And people love it! Every podcast artist has different topics; thus, catering to different audiences. Are podcasts a good addition to the business? Let’s find out!
1. They can be taken anywhere.
Because of its layout and distribution systems, a podcast is extremely functional. Its distinct features make it a wonderful option to reach your target market anywhere in the globe. The ability to download, install, and listen to a podcast whenever and wherever you desire is a big win for podcasting. Under the criteria of being compact, podcasts beat YouTube.
Places you can listen to podcasts:
- At Home
- At Work
- Gym or Fitness Centers
- In traffic or Transit
You’re probably in one of these places 95% of the time, making the overall available market listening to podcasts. YouTube is much tougher to take when others are around (especially at work, and let’s not even mention driving)!
2. They’re on multiple platforms.
Podcasts have several systems where you can add and share your content. If one platform doesn’t fit your needs, you can easily transfer to another. We all know that this is different from producing videos, as YouTube is the dominant video-sharing site.
If you’re seeking to scale your target market, having a variety of platforms circulating your content is always better than being forced into one option.
Below are some of the most popular podcast directory sites that you can distribute your content to:
- Apple Podcasts
- Google Podcasts
- IHeart Radio
3. They’re being paid attention to in many different situations.
Individuals pay attention to podcasts in various situations, such as cooking, traveling, or walking their dog. On YouTube, people need to sit down and be in a situation where they can access their screens.
4. They can be posted on YouTube.
Podcasters can always transform their audio to video using editing software and upload it on YouTube. However, producing a podcast from your YouTube channel would certainly be tough if you rely upon visuals.
Regardless of the advantages, podcasts have some constraints that you need to know before you begin or decide to make it a primary focus of your content strategy.
1. They have no visuals.
Unlike YouTube, there’s no single visual aspect entailed with podcasting, aside from the cover art. Why is this a negative? It gives YouTube a plus point since videos allow you to get the attention of two senses–sight and sound. There’s a chance that even when a person is paying attention to your podcast, they’ll get sidetracked by something they see and ignore your words.
2. They’re more difficult to set up.
To develop a basic podcast, you need a microphone, recording software application, and a podcast host to get going. You have to wait at least three to four days to be accepted by iTunes. On YouTube, any individual with a Gmail account can submit a video in minutes. The minimum requirement for hardware needed to develop YouTube videos is a smartphone, which is a device that everyone possesses.
3. The market hasn’t been extremely created.
Although podcasting has been around much longer than YouTube, companies haven’t invested a lot into the podcasting sector as they have in video sharing. The lack of focus on the podcasting industry has stopped it from growing as quickly as possible. And some attributes that appear common for YouTube, such as comment areas or extensive metrics, are missing out on podcasts.
In terms of popularity among users, podcasts vs. YouTube isn’t even a question.
4. They have lesser shareability.
Listeners can use many systems to pay attention to your podcast. This is great; however, people experienced troubles when they shared podcasts using different devices. Some systems are for Apple devices only (Itunes) and won’t play on Android devices and the other way around. This makes sharing a previous episode difficult. Unlike on YouTube, individuals can view your videos in the web browser if they don’t have the YouTube app.
YouTube comes with various benefits since it has been around for a very long time and is prominent with a more mainstream audience.
1. It provokes traffic.
YouTube uses formulas to reveal likable content to their audiences. This platform will likely show visitors your videos, especially when you get started and consistent with posting new content. This will boost your potential audience and increase the number of possible customers for your product.
Unlike YouTube, no formulas are being used in podcast apps, restricting the natural discovery aspect. The only way to get natural traffic in podcasts is from audiences using the search function and browsing through genres in their app. When it comes to spawning online traffic jams, YouTube wins over podcasts.
2. It features money-making.
Monetizing videos and rising to stardom is highly possible on YouTube. To monetize videos, a user needs 4,000 hours watched and 1,000 subscribers. At first, it seems like a huge amount of people and time, but once you begin making consistent content, it would be easy for a user to grow.
Unfortunately, we can’t say the same for podcasts. There’s no clear roadmap to generating income from a podcast. You can do advertisements connected to your content; however, there’s no clear (or easy) way to get paid. You need to look for and build connections with companies yourself and bring them to your platform, and a few more steps.
3. It’s a giant.
YouTube is the largest and most popular video-sharing website by far. If you wish to create a video to expand your target audience, YouTube should be your only choice. It would certainly be tough to grow your target audience on a different video sharing platform. YouTube has the most traffic compared to any other video sharing website.
1. It can spur negative impacts.
One major drawback is that YouTube can make changes that can negatively impact your small channel. They won’t care if you stop making videos. This occurs when developers decide to increase the limits for making ad revenue.
Many individuals produce videos on YouTube every day. Even if you create the most informative and entertaining videos in your market on YouTube, it’s possible to obtain lesser views. This is because another brand produced a comparable video that’s favored by YouTube’s algorithms.
Businesses can use several content types to bring people’s attention to their brand. While both podcasts and YouTube videos have their advantages and disadvantages, they’re both excellent systems for producing content. The fantastic idea is to use a mix of both, and it implies using each system’s strength to better engage with your target audience. Whether it be podcasts vs. YouTube or podcasts and Youtube altogether, the answer to a successful business will primarily be excellent content.