Pinterest Versus Instagram: Which Platform is Good for Businesses

The only thing Pinterest and Instagram have in common is that they are both visual social media platforms. With everything else, they are entirely different. By understanding their fundamental differences, you can operate both platforms better in order to boost your brand.

Pinterest and Instagram gained recognition due to their unique photo-sharing features, making them really interesting and advantageous for marketers. Humans process photos a lot faster than texts (especially exceptionally long ones). It is easier to get a potential customer hooked if you use ads with good aesthetics because 90 percent of the information our brain receives is purely visual.  

Unfortunately, you won’t enjoy these advantages if you don’t know how to utilize the available aesthetic tools. Overlooking their differences also won’t win you any points. These platforms enable you to broaden your network in the social media sphere by only posting pictures and visual images to lure customers. 

But do you have a sufficient understanding of how people view these platforms? If you don’t, your approach may not sit well with the users.

To keep it plain and simple:

With Instagram, you need to create your own stunning content (with the hopes of making them viral). Pinterest, on the other hand, is creating aesthetically pleasing material for inspiration boards.

For maximum customer engagement, you must speak the same language as the users when using these platforms. Which line of action will be relatable to the individuals utilizing either of these platforms?

Let’s prod the conversation along, and dive deep into the following points to help you compare and contrast Instagram and Pinterest.


Every pin on Pinterest leads you to the photo source from an outside site. Businesses utilizing Pinterest for brand awareness also experience a surprising secondary benefit: increased website traffic. Using Pinterest can help improve your SEO standing. 

Instagram, on the other hand, offers the same advantage. However, the process is a bit indirect. The potential customer needs to intentionally click on the link in the profile bio. Instagram also recently added paid ads and the swipe up feature to their stories to give website owners more opportunities to promote their pages. But to be candid, most transactions and other exchanges usually stay within the platform. This does not have a negative impact on sales and advertising. Instagram is a big help when it comes to these business aspects. It just means that Instagram is not a comprehensive strategy.


It’s relatively easy to produce captivating content on Instagram because the users are not really looking into something spectacular. Everything you need to do so is within your reach – access to a photo-capturing device (your phone, a high-scale camera that you can later transfer to your phone) and built-in filters. 

Unfortunately, Pinterest does not have its own editing tools. You will need to use Canva or Adobe Photoshop to create boards that can stand out from a sea of unique content.


Pinterest has users who are aimlessly browsing for something to add to their perfectly curated content. The real struggle with Pinterest is that the platform is brimming with motivating, exquisite, and captivating content. Standing out is a long shot. Look at Pinterest as a search engine for inspiring content. Individuals using the platform can key in the content, suggestions, inspirations, and products they are interested in. They can scour the results to create eye-catching boards filled with content they have found.

Instagram enables users to take photos and videos from their mobile phones. Applying filters is also an option, if deemed necessary. Do not forget to add thought-provoking captions before sharing them on your Instagram. It’s multi sharing features allow you to automatically share content on your Facebook page simultaneously. Instagram users usually follow business accounts that they find relatable and inspiring. When brainstorming for content, giving your audience free sneak-peeks to your business will leave them jonesing for more. 

Target Audience

Over 70% of Pinterest users are women. After all, Pinterest is a digitized version of a scrapbook, which creative females enjoy doing. It is the only social media platform that has this considerable gender difference among users. This is excellent news for businesses mainly catering to the female populace. Another statistical data you should be interested in is the age. Older women are into Pinterest, but young adults from 18 to 34 remain the core group of the network.

Compared to Pinterest, males and females are much more evenly represented on Instagram. Moreover, fifty percent of the Instagram users are outside the United States, producing a much more international market. This network is likewise more popular with the younger generations— two-thirds are between the ages of 18 and 34 and the appeal goes down a bit with the older part of this market.

Compared to Pinterest, males and females are much more evenly represented on Instagram. Fifty percent of the Instagram users are outside the United States, producing a much more international market. This network is likewise more popular with the younger generations— two-thirds are between the ages of 18 and 34 and the appeal goes down a bit with the older part of this market.


Instagram is very trendy right now, especially since younger individuals patronize this network. It is easy to reach out and form a relationship between brand and customer because of the comment sections. You can even express approval by a slight tap of the heart button. You can introduce a topic to your followers through the caption, the post itself, and also through stories. Being able to engage in conversations is vital in business these days because people want to put a face behind the brand they are following. It is also the best way to earn customer loyalty.

Pinterest rarely has anything in their comments sections. You can share pins easily, but you can’t establish a connection with other users. Sharing features are only limited to a friend. However, unlike Instagram, you can share images and other posts outside Pinterest.

Hashtag Use

With hashtags, you can increase your post’s visibility outside of your existing followers. This enables potential users to locate your profile. On Instagram, you can have a maximum of 30 hashtags. However, experts advise sticking to 8 to 10 hashtags to be more fruitful.

Both networks encourage the use of hashtags in the posts, but on Pinterest, it is more effective to utilize no more than two precise hashtags. By precise, it means they have to be in line with the image you will post.


How do you tell a story through Pinterest? By using perfectly curated and to a T themed boards.  Visual stories are the bread and butter of this network. Pinterest users love a good story. It is not difficult to get the audience involved, especially if you have something excellent up your sleeve. Another way to really make a killing on Pinterest is to start a competition or post about promos in your storytelling strategy.

Avid Instagram users are looking to develop personal experiences with a relatable and amusing brand that can keep them entertained. Post videos and photos about the brands. These short snippets don’t even have to be curated perfectly. Raw posts let users feel closer to the brand. With Instagram, you create a brand narrative that involves your customers, making it hard for them not to get attached.

Pinterest versus Instagram: Which One Can Help Your Business?

If you have been torn between the two platforms, let us break down their strong points to help you decide. But truth be told, finding the right balance between the two is hugely advantageous for the business. There is no need to disregard one or the other.


Instagram allows you to market your business globally. The platform is profitable for companies that cater to a wide variety of people, since the users are more diverse in terms of gender, race, and age group. Alternatively, Pinterest is more female-centric. Custom jewelry for women, for example, will thrive in the world of Pinterest. Domestic commerce in North America can use Pinterest for their gain. Although, it’s not impossible to connect with people, male or female, outside the US on Pinterest. But if you really need to pick, just funnel all your efforts on Instagram, where they will likely flourish.


Objectives are your business goals. When you have a clear definition of your targets, you can better determine which platform is worth your while. Pinterest is valuable when it comes to directing traffic to a website. Meanwhile, Instagram is a better candidate for brands working on growing and deepening their relationship with their audience and spreading brand awareness. 


You may have noticed that the similarities between the two platforms stem from the content. Instagram followers want alluring but attainable content. They want a brand that establishes presence and commands attention like a pro, but not to the point of becoming intimidating. Individuality makes your brand more human in their eyes. Being able to connect with you draws them closer to your business. Pinterest users are more adventurous when it comes to content discovery. They have both low and high expectations when browsing. Low in the sense that they don’t have ideals and standards regarding posts. High expectations come from the fact that almost all Pinterest posts are impressive, it will be difficult for you to gain traction for your run-of-the-mill posts. Pinterest users are ready for anything, but only the right content hits the nail in the head. 

To Sum Up

Pinterest is the right fit for website owners aiming to disseminate their valuable blog content. You will need to customize your content well for it to be sellable on Instagram. However, if your content mostly revolves around your business life and connecting with your customers, Instagram is the hands-down choice. You also need to consider your objectives and target audience to verify which platform is the perfect fit for you. 

To reiterate, both Instagram and Pinterest can help amplify your business. But not everyone has the time and energy to curate two separate content. So, maybe, for now, go with what’s best for your business growth and direction.

To answer the question in the title, the best platform for business is the one that’s best for YOUR business.

Instagram and Pinterest are not one and the same. You can’t create a single content for both and call it a day. You need to take a deep breath and assess where your business is heading. From there, you can figure out which of the two can produce the outcome that you want. 


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