Are you still stuck on the idea that Pinterest is simply a go-to site for recipe hunting, home decor ideas, and artsy phone wallpapers? You need to stop living under a rock and make the most out of its features, including marketing. Yes, you read that right—marketing on Pinterest is a thing and something you can do since it’s a social media network that many businesses have already used for their marketing endeavors.
Pinterest is an image-based social network where users and businesses can explore and promote their interests by pinning images and videos on virtual boards.
Among other social media platforms, you can say that Pinterest is a gold mine for entrepreneurs when it comes to building strong branding. After all, Pinterest is an image-based social media platform where users can conveniently upload visual media such as images and videos through its virtual boards.
So, if you’ve just realized that Pinterest can be of great advantage to the growth of your business, consider developing a Pinterest marketing strategy using the easy-to-follow steps that I have listed below!
1. Build Your Brand with Pinterest Business Account
Before you start uploading content, you need to create a business account on Pinterest first. This feature allows you to grow your business by accessing your analytics, viewing profile impressions, knowing your account traffic, etc.
With a business account, you can slowly start building your brand to make sure that any user can recognize and associate with your company. Here are some steps you can follow to ensure that you can still call your profile your own, even if you are only marketing on Pinterest.
Curate a Cover Board
A cover board is where users can find pins from that board at the topmost part of a profile. This is the best Pinterest feature where you can include a branded board that already contains product or service images, graphics, and other branding pictures from your company. This feature also appears right under your name and bio, which means it’s one of the first few things that visitors will see.
You can choose up to five cover boards, and upon curating each board, ensure that it follows a uniform color scheme and font style for a cohesive presentation when visitors look at your profile.
Use Your Business Logo as Profile Photo
Before you select any profile photos, make sure that it represents your business. And what could better convey your business than your company logo? Your business logo can also help you solidify your brand.
However, if you’re in a case wherein you’re the face of your business, say, you’re running a blog, you can always have your headshot as the profile photo. Have it taken professionally; using a selfie is a big no-no because even if you’re the face of your business, you’re still on a business Pinterest account and not a personal one.
Make the Most out of the 160
The bio in your Pinterest business account has a character limit of 160. The question is, how can you make it compelling with such limitations? Well, scratch the idea that 160 characters can limit you. Instead, think that it can give your business a favor!
Suppose you’re only allowed to use 160 characters. In that case, you’ll be easily remembered, and you’ll be compelled to get to the point about your business objectives and not drag or bore your profile visitors with unnecessary details. Let the entirety of your business profile speak for your company and not your personal life.
Create a Brand Out of Your Board Covers
Now, it’s time to create boards for your business’ products and services. Before you upload content for each board, you need to create board covers first. Pinterest allows you to pick covers for your boards, making it convenient to meet your branding needs and your desire to make your entire Pinterest business account look put-together.
If you’ve already uploaded content or pins for each board but still don’t have a cover for it, worry not. Pinterest allows you to pick a pin from any board and select the ones with colors and elements to give your profile a uniformed look. Maximize these features and go creative with your board covers!
Verify Your Site
If your business already has an established website, then good for you. You can conveniently link it with your Pinterest business account. Don’t forget to verify it so you can get access to the analytics for your site on Pinterest.
Should you want to verify your website, Pinterest will send you a code snippet that you can place on your page. If you need assistance, you can use the plugins that WordPress provides. But if you have a web designer, they can manage it for you.
2. Define Your Content Strategy
Now that you’ve built the foundation for your Pinterest business account, you can already identify the strategies on how to make and curate your content.
If you still have no idea what content you’ll share on your account, worry not as I will enumerate some content examples that you can put on the platform.
Do you sell products? Having enticing product images as your pins can be great for you as it could capture your target market and drive people to your physical or online store. Many people see Pinterest as the best search and discovery engine for shopping. Seventy-two percent of Pinners said that browsing through product pins on Pinterest made them go shopping even if they didn’t intend to buy anything in the first place.
Various users like to discover new products on Pinterest, and you shouldn’t miss out on them! Whether your store sells home decoration, clothing items, and so on, you don’t have to worry because you can certainly find prospective customers on this platform.
Blog Post Graphics
Do you write blogs on your site? Then you might already know how challenging it is to increase the traffic to these blog pages. But luckily for you, Pinterest has a post graphics pin type that allows you to promote the blog posts on your website.
While marketing on Pinterest can help you reach your target traffic, you need to ensure that your post graphics are enticing and well-designed. Make sure that it’s accompanied by strong and readable text that users won’t have trouble reading with.
Do you want to promote your business in a comprehensive and informative manner? It’s possible through Pinterest’s infographics pins feature! This pin is one of the types that Pinterest is known widely for.
Through this type of pin, you can easily create clear visualizations that allow users to understand the message you’re trying to convey. Say, you want to deliver hard data about your business services, in what way can your target users grasp it? Putting it down into manageable chunks and presenting data in infographics form is the best way.
3. Engage People through Community Boards
Get your material out there in public by joining or creating community or group boards! This strategy is only possible when marketing on Pinterest. When making boards on the site, you can invite your target audience to contribute to your board’s contents.
Sure, it may get mixed up with your competitor’s content; however, if you’re confident that your overall content’s quality is more than satisfactory, you’re good to go.
This method can help you get your content across various Pinners, and even across users that you don’t consider part of your target market. Plus, you can take a peek at your competitor’s content more conveniently.
Here’s what you should try to consider and do: look for well-established Pinners in the niche or industry you’re currently in and try to contribute to their group boards that match your market. By doing so, you slowly widen your content’s reach.
4. Focus on Pinterest SEO
Like Google, Pinterest also has its search engine optimization (SEO) tips and tricks. This social media platform brings a unique algorithm that would constitute having its SEO guidelines. You should adhere to it if you want to see your ranking increase.
There are certain areas that you need to focus when marketing on Pinterest and these are the following:
Pinterest allows you to write up to 65 characters for your name and 160 characters for your bio. You need to make the most out of these numbers by incorporating keywords that would help get your page to appear every time users would search any of these keywords. It’s also important to include keywords that are popularly related to your industry.
Your Pins and Boards
Your pins and boards’ title and description should be considered upon marketing on Pinterest and applying its SEO guidelines. See to it that you’ve incorporated relevant keywords related to your business and its theme or board.
However, include only significant keywords as much as possible, and avoid keyword stuffing just so your pins, boards, or profile can show up in people’s search results. Consistently assess your pins and boards on search results so you can evaluate if your keywords are working well.
5. Stay Active by Scheduling Fresh Pins
You may have built your Pinterest business profile, learned about SEO, defined content strategies, and discovered how to reach certain traffic. But the real question here is how frequently are you going to be visible once your Pinterest business account goes live? Will these new learnings remain a theory? Or will you get it into practice?
If you’re dedicated and determined to see your business grow, see to it that you’re actively marketing on Pinterest. Create and share fresh content on the platform and include it in your daily posting schedule. By doing so, you’re not only growing your Pinterest profile, but you’re also contributing to your business’s growth!
Marketing on Pinterest shouldn’t be considered a burden; rather, it should be viewed as an opportunity to further prosper your existing business. If you’ve already built high-quality content for your brand, then marketing on Pinterest will soon become your second nature.