How to Use LinkedIn To Grow Your Business

LinkedIn is one of the most overlooked yet useful sites when it comes to marketing. In fact, LinkedIn marketing has grown over the years. Aside from being a great site for making professional connections, it’s also good for marketers looking to target professionals. Here are some tips on how you can grow your LinkedIn marketing. 

Identify your goals

With any kind of marketing initiative, it’s critical to recognize your goals. The common B2B LinkedIn marketing objectives include:

  • Improving awareness around your brand, profile, and authority
  • Finding, nurturing, and converting leads
  • Driving targeted traffic to your website
  • Advertising event appearances

When you recognize what your objectives are, it’s easier to create a marketing strategy that works.

Complete your business account

On LinkedIn, your business account will always be the heart and soul of your online brand. As people look for your business online and learn more about your products and services, it’s important to have a rock-solid account.

You get one chance to make an impression; your business (and personal) account is where most individuals in your target audience will go when they first click your page. 

Here are some suggestions for completing an excellent business profile:

  • See to it you complete 100% of your profile – more information is better.
  • Make sure your text is proofread, and all grammar and spelling is correct.
  • Explore the profiles of your competitors. Think about your option on how you can make your company pull attention away from them.
  • Have you won any industry awards or distinctions? Write them down.
  • Do you have any famous or popular customers? Mention them in your profile, but remember, always ask them for permission first.
  • Always include a link to your business website. If individuals like what they see in your account, they’ll want to connect and find more.
  • Finally, ensure that you use the banner space provided. Use it wisely; maybe you have a specific campaign message you wish to share. Think of the banner as your online storefront and make sure that it helps set the tone for the rest of your profile.

Completing your LinkedIn profile is vital. It enables you to be found in searches and gives you a huge chance to wow potential clients. It also gives you the reputation you need to persuade new leads to reach out to you on LinkedIn and start a conversation.

Enhance your page for search

A great business account will only get you so far. And there’s absolutely no point in having one if users won’t find it easily. 

This is where SEO (search engine optimization) comes in handy. Put key phrases into your business profile. The key phrases you pick should be relevant and focused on your business and what you provide.

Not sure about which key phrases to use? Start by asking yourself which words or expressions you would type into Google when looking for your services or products.

Begin sharing content

You can begin creating content when you have your profile established. 

Content marketing is crucial to any type of social media platform, and LinkedIn is no exception. Actually, content marketing on LinkedIn can be more successful than any other network.

With LinkedIn, you have a captive target market of experts keen on knowledge and information. In fact, more than 90% of executives rate LinkedIn as a first choice when it comes to professionally relevant content.  

You can utilize this by sharing blog sites, webinars, and video clips based around topics that relate to your target market. Concentrate on quality – if you can, reach out to thought leaders in your industry that are active on LinkedIn and ask to connect. 

If you share your content often, you’ll soon develop an effective LinkedIn marketing strategy and a loyal audience that returns to your page every week.

Do not assume that content marketing requires a huge budget. There are many free tools you can utilize to create graphics and videos. 

Right here are some noteworthy companies:

  • Canva – a complimentary graphic design device.
  • Unsplash – a library of free hi-resolution pictures.
  • Piktochart – an infographic creator.
  • Lumen5 – transforms messages into video clips in minutes.

Some best practices for sharing content:

  • High-value posts are best implemented on Tuesday-Thursday (new messages or high-engagement events).
  • Low-value blog posts can be posted on Monday or Friday to reshape or reuse old posts. 
  • 40-69 characters is the ideal length for headlines (including spaces). You have 220 characters before the copy breaks.
  • Ideal headings include questions, lists, and how-to guides.
  • Hashtags ought to be used very carefully and on a new line when possible.
  • The link you upload will normally be a piece or page itself, so consider adding an image to increase the click area. Constantly make use of a tracking link where possible.
  • LinkedIn’s algorithm likes to boost posts without outside web links, so periodically – especially from personal accounts – write appealing article copy and place the link in the comments section.

Grow your network

Content marketing is one method to gain new fans and connections. Try a combination of these five approaches to expand your LinkedIn network:

  • Encourage your employees to follow your page. Additionally, you can ask employees to like posts constantly. One idea of enforcing this is through Slack, which can be used for sharing your posts. Your employees should be among your biggest brand advocates. They’re also the most likely to share your content.
  • Invite your clients and friends to follow your page. Share your LinkedIn information on your blog sites, send newsletters, and release teasers. 
  • Your content shouldn’t be restricted to just your own. It’s perfectly okay to share other pages or people’s content, especially if it’s relevant or by an influencer in your market.
  • Tag links in your content promos if you think they’re valuable to your post.
  • Ask your favorite customers to create suggestions and testimonials for your business page. It’s excellent social proof. Write recommendations for others, too!

Don’t be afraid to experiment

When you’ve actually grasped the essentials of LinkedIn marketing, it’s time to branch out. You can try and experiment with posting at different times until you find your stride. 

Once more, check out your competitor’s pages. How are they using LinkedIn? Is there anything they’re doing that you don’t do? Alternatively, is there anything they’re not doing that you can do? Seek out the voids that exist in your market and see if you can fill them.

Constantly measure your results

To improve with LinkedIn marketing, you need to evaluate your efforts regularly. Many social network schedulers include an analytics feature. If you’re not using one, don’t stress! LinkedIn’s very own analytics pages can provide you with an enormous amount of insights.

LinkedIn Analytics is divided into three areas:

  • Visitor Analytics
  • Update Analytics
  • Follower Analytics

Visitor Analytics

Everything you need to know about individuals who interact with your page. This includes the following information: 

  • The total number of unique visitors and viewers over time
  • The proportion of visitors from desktop and mobile
  • Demographic information, such as career, location, industry, and company size

Update Analytics

Interaction metrics for all your LinkedIn posts, consisting of:

  • The total number of comments, clicks, likes, and shares you’ve had over a specific period
  • The ratio of engagement between organic and sponsored content (if you’re running any type of LinkedIn advertisements)
  • Real-time information on a post-by-post basis, including impressions, views, clicks, and LinkedIn’s own aggregated engagement rate.

Follower Analytics

All the details you need on your audience, including:

  • The overall number of fans you’ve obtained and how many new followers you gained in the last 30 days
  • Demographic information on all of your followers, their residence, and line of profession
  • Tracking your competition, including comparisons about followers and updates. 

Linkedin is undeniably one of the best advertising networks that will help you advance your business. It’s among the top sites regarding professional online networking, with many like-minded individuals. Your organization needs to be there, and you need to make the most of the opportunities it offers.

Ideally, these LinkedIn marketing techniques will help you create a social media marketing plan for your company. Follow this guide and monitor your progress.

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