With Tiktok’s growing popularity, evidenced by the millions of online users interacting every day, it couldn’t be better for you to strive for more followers on TikTok.
The social network mobile application has gained over 500 million downloads in just two years since it was released. It’s considered the most downloaded app in the App Store. And this breakthrough could even go beyond as thousands and thousands of online users are jumping on the bandwagon.
Now, you’ve probably installed TikTok on your phone and may have also uploaded videos with the hopes of gaining some followers. But, your expectation has failed you as seen in the slow growth or no growth at all when it comes to popularity figures.
If you’re only a beginner, that’s fine. However, if you’ve been doing this for quite a long time now, then you’re more likely to be missing out on the critical points of playing the social media game.
But worry not because, luckily for you, I’ll be sharing with you my insights on how to get more followers on TikTok. Seasoned or not, you might want to see all the points, so you’ll know if you’re actively applying these attributes when participating in the million-users based social network. Do I have your interest now? Then, let’s get to it.
Show Your Personality
If there’s something online users would agree to hate, that’s people who don’t genuinely show their character. That can be considered a deadly sin in the world of social media. Such inauthenticity is equivalent to misleading your audience of who you are. And it isn’t easy to remain interested in someone you’re not sure with. The same concept applies when marketing your brand.
Know and show your personality. Let this be the center of your TikTok content. This would also serve as the original brand that separates you away from others. Highlighting your originality in your short-videos would signal your audience a good impression that would then convert into trust and loyalty.
On the one hand, you can still do what others are doing(lip-syncing, dancing, etc.) if you want to. But, it is not an ideal move if you’re targeting to have more followers. Just do your thing the best way you can. Who knows? Maybe someday you would be the one to set the trend.
Choose Your Niche
This section is just an additional factor for the former point. Along with establishing your brand personality, you should also opt to integrate it with a specific objective. Know your interests, your goals, and your drive. Being aware of such points would significantly aid you in mapping out your content and schedule.
This applies to business and personal purposes alike. You should know what you are going for, so you wouldn’t get lost right from the beginning.
Make sure, however, that your choice of niche is exciting and popular. Navigate through the TikTok’s trends and carefully pick out what you think is best for you and your brand. In this way, it will be far easier for you to spread your brand awareness.
Have an Attractive Profile
First impressions always count. We all know this, right? On TikTok, and just like any other social media network, your account is visible to the public (that is, if it’s set in public). Everyone can see your videos and your profile. With this said, you’ll want to make your profile more appealing for other online users, especially for you to get more followers.
How is it done?
Simple. First, you need to create a memorable username. Don’t make one that’s lengthy or difficult to spell. It should be easily recognizable. This will also serve as your sales pitch. Therefore, it should leave a mark on someone who has seen it. To add value to this, provide a brief statement of what your account all about and who you are.
Link Your other Social Media Accounts
If your other social media accounts already have a solid foundation of following, it might be a lot easier for you to gain followers on TikTok. The Chinese-made application lets you repost your videos from the platform to your other social media accounts such as Facebook and Twitter. This function can significantly help you attract more online users who participate in diverse digital networks.
It’s also worth noting that you should have the same username in all of your linked accounts. Through this, users can easily search for your account and avoid any confusion.
TikTok has its algorithms. Generally, if you don’t post often enough, then your followers might lose sight of you. You don’t need to post twice a day, seven times a week. I agree with you that that kind of schedule is quite overwhelming for some. You can try scheduling your video posts for a week. Track your activities regularly and observe active engagement with them.
Leave some space between your video posting schedule in a way that you would still be relevant time-wise, but enough to imply a sense of absence that will make your audience miss your content. You don’t necessarily have to post everything in just one blow; establish your momentum and from there, see what best suits your schedule.
Posting with adherence to a routine helps you build and develop a community of online users that anticipate with much enthusiasm. This is just equivalent to a greater engagement rate and a more active network.
Incorporate Popular Music
TikTok provides its users with a wide array of music choices, which can be used in making video content. The app’s library extends as far as the 1970s. Cool, right? But, if you’re hoping to gain more followers, you will need to choose the right music for your videos.
The app already helps you in that aspect. It shows what is trending and leaves those that are not. Skim through the TikTok For You page where you can see many trendy posts that also show the music’s title. Pick among those trendsetters and incorporate them in your video content. Everybody loves it if they are familiar with the song they hear on posts.
You don’t necessarily have to use popular music if you cannot relate to it — in some cases, it turns out that doing so isn’t practical. Be mindful of your music choice. As previously mentioned, be real. Your audience will appreciate you even more.
Like other social media networks, popular TikTok influencers use hashtags in their posts to be more relevant. The trend always shifts every week, so it is vital for one who wants to increase their follower’s count to be aware of what is in and what is not.
In integrating trending hashtags to your posts, make sure that it is related to your content. You can couple five to six hashtags with your brief captions. Anything more than that is unnecessary. Simply incorporating hashtag strategies in your posts can make your brand more pertinent.
Collaborate with Others
Partnering with other content creators can widen your fanbase. But this will only be effective if your niches intertwine. You should carefully look for the right influencer to be working with because not all of them have the same approach and taste. Doing so could aid you in leveraging brand awareness, impact, and relevance.
Notice that most of the popular TikTok influencers have a large number of followers? Well, you can trace that to tip number four. Skim through their TikTok feed and look for available duets, and sync with it. It’s no surprise that almost all of their posts get a lot of engagement rates.
But, if you don’t want to team up with the popular ones, that’s totally fine. You can collaborate with small personalities if that’s what your branding is about.
Share Your Content at Peak Hours
Earning more followers is easy when you know when the audiences are active the most. TikTok Pro has an analytic function where you can see the peak hours when the online users usually scroll through the app. The typical set up is around 11:00 AM and 5:30 PM.
From knowing the most active hours on TikTok, you should position your schedule (see tip number 5) accordingly. Make sure that when you post, you’re about the range of the peak hours.
Aside from these, you can also do your research. Find out when your followers usually get in the app and the likes. Having this information, you would be able to set up your time plan based on more coherent and objective data.
Learn Basic Technical Skills
You’ve probably already got the idea that TikTok popularity runs on the content’s quality: the story itself and the editing.
It is crucial for someone who’s targeting a higher count of followers to know at least the basics of technical aspects of video-making. Learn how to properly and efficiently utilize your phone’s camera. Get to know the proper angles, resolution, and enhancements to produce better outputs for your audience. If you want to take it further, then enroll yourself in online classes that discuss photography lessons and video-editing.
Gear Yourself Up
Now that you’ve stepped up your technical knowledge, why not pair it with the appropriate equipment, right?
Asked what the popular TikTok personalities have in common, most of the answers would be their video set-up –lightings, frames, video stability, and audio. All of it has a collective impact on the audience’s perception of the content’s total quality. And these aspects are also vital in your journey of increasing your followers as these make your video itself — it’s what the online users see.
Ensure you’ve got the right equipment, but don’t invest too much in the initial stages. Get only what you need. You can build your collection little by little to support your progress.
Don’t Hold Back, Unleash Your Creativity
Last, and most importantly, love what you’re doing. You see, a lot of TikTok and other social media users, like you and me, have the potential to be one of the successful ones in this set-up. But, not all can achieve that. Why? It might probably because of their lack of self-confidence.
There are, and will always be, people who wouldn’t favor your content. That’s just a fact of life. What would make a difference is your perspective. So long as what you’re doing is in line with your goal, that’s all that matters.
It’s also okay if you weren’t able to satisfy your standards in your first shot. You can still incorporate your learnings into your next post. That’s how development works.
So, my point is this: don’t hold yourself back. Whatever your reason is, you are not limited to what you have now. Go beyond, and think outside of the box.
Of course, it’s easier said than done. Your first step should be to look from within and finding your profound purpose and setting such standards for yourself. From this, let your creative juices out, and enjoy the journey. That’s what TikTok is all about in the first place, after all.
So why are you doing it?
Knowing when and how you would start your TikTok venture is an advantage. It helps you stay on the right path toward brand success . Gaining an enormous amount of followers doesn’t happen overnight. By incorporating these 12 points, you can trim off a significant amount of time to accomplish it. Just take things slow and steady, and maybe someday you’ll get there.