If you’re investing any amount of money on Google Display Network advertising, it helps to know which banner dimensions are the most effective so you can be certain that your dollars are being spent well. Google is updating and giving a stronger focus on vertical-specific functionality within its Search Engine Results Pages (SERPs). These can include car, mobile, and hotel ads. Marketers must know what’s going on in their market to stay updated and be ahead of their competitors.
In this list, you will find seven banner styles with their advertisement impression share. You can use this information to get more clicks and sales.
1. Medium Rectangle 300 × 250
The medium rectangle is one of the most popular sizes. It used to have issues on the mobile view but has been addressed already. This shape is also one of the most offered banner sizes on Google Display Network. In fact, 34% of all ads utilize this style. One advantage with a medium rectangle ad is it converts throughout device types. However, when you create an advertisement with this size, you only keep 50 percent of it above the fold and conceal the other half so as not to overwhelm customers.
2. Leaderboard 728 × 90
The 728 x 90 size comes at a close second to the first one mentioned above. It also has an advertisement impact share of 32 percent. Broader ad dimensions have a far better performance than tall, slim banner measurements since they remain in a ‘visitor friendly’ layout. The lengthy straight width has quite an impact on users and makes them respond better to it.
3. Wide Skyscraper 160 × 600
The wide skyscraper ad is the third most popular size on the display network. It boasts a perception share of 13 percent, and brand name marketers mostly prefer this ad size. One advantage with the wide skyscraper ad dimension is it offers higher payouts for publishers and higher conversions for marketers.
4. Banner 468 × 60
The banner ad used to be the second top choice of marketers, taking Leaderboard’s position. In modern advertisements, it’s not that popular anymore, and it yields low-performing results and clicks. This size has a perception share of only three percent.
5. Skyscraper 120 × 600
The 120 x 600 ad size is also known as the smaller variation of the high-rise building. It’s not the most popular among the Google Display Network sizes, but it has its share of adherents. For what it’s worth, the skyscraper has a perception share of two percent.
6. Rectangle 300 × 100
The rectangle has shown the second greatest growth rate among the top 10 banner dimensions; hence, it could be promising for you and your business. However, it isn’t up among the big leagues since it only has an impact share of two percent. If you feel that this ad size can somehow obtain favorable results for your brand, you can try using it.
7. Micro Bar 88 × 31
The micro bar is utilized mainly for economical products that are likely to be of small quantity or price. Like the Rectangle, it has an overall impact share of two percent but possibly catches more impressions in the financial market.
There are several choices when it pertains to display advertisements. Besides thinking about advertisement size, it’s vital to test various layouts, colors, and content styles to get the best outcomes. One important tip is to make the most out of your logo and brand to appeal to your customers. To do this, you can use clear and compelling headings and text. The idea is that your ad should catch your user’s attention and tell them why they should be interested in your brand.