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Facebook vs. Google: What’s Best for Paid Ads?

PeterFacebook, Google Marketing, Marketing 101, Social Media

Advertisement strategies are crucial in business organizations, developing and developed, to spread certain information and features they offer to the market. Ads come in different forms. The most prominent of which is the digital adaptation — from social media, applications, to browsers, you name it. Today, Google Ads and Facebook…

Google Ads: Is It Worth in 2020?

PeterGoogle Marketing, Marketing 101

If you haven't heard, Google Ads is currently the most prominent PPC network there is. Not only is it used by big enterprises to drive traffic to their sites, but many local businesses utilize it as well. If you've never experienced using Pay Per Click in the past, then you're…

Google Ads conversion rates by market: How do you compare?

PeterGoogle Marketing

A few days ago, a friend of mine who runs a business online told me some good news: his conversion rate in Google Search network climbed to 1.7% from 0.8% last month. It sounds like incredible news if you don't know the nitty-gritty. Bur, is it really worth the enthusiasm? …

5 Things I Wish I Knew about SEO

PeterGoogle Marketing, Marketing 101, Starting

I've discovered a lot about online search engine and online search engine marketing, primarily by experimentation. It's those numerous hours of research study, screening, and failing when I frequently think it would have been better to let another person experience it first, then I might merely find out and observe.…

Search Engine Optimization 101

PeterGoogle Marketing

Search Engine Optimization is one method that can help you get to the front pages of search engines (like google, yahoo etc). This can help your business be seen when new prospects are looking for your product or service. So, what do you require to do in the Search Engine…

How to Develop a Profitable Google Ads Campaign

PeterCampaigns, Google Marketing

Launching a brand-new Google Ads search campaign can be an exhilarating process. There’s always a variety of emotions whenever you click on the ‘enable’ button to start a new campaign. You feel excited about creating something, but at the same time, you worry about your creation. It’s normal to feel…

Why YouTube is Good for Marketers

PeterGoogle Marketing, Social Media

According to Google, more than 1 billion individuals watch over 6 billion hours of video on YouTube monthly. With such a broad audience spending a lot of time on one platform, it's no wonder that YouTube is becoming the favorite place of promotion for many organizations. From quickly available data…

Does Google Ads Work?

PeterGoogle Marketing

Google is one of the most profitable organizations around, and you can cash in on their success by using Google Ads. Google Ads can be tricky. There are countless ads on the internet explaining why they might not work for you. However, what’s missing in those articles is when it’s…

Top 7 Google Display Network Advertisement Sizes

PeterGoogle Marketing

If you're investing any amount of money on Google Display Network advertising, it helps to know which banner dimensions are the most effective so you can be certain that your dollars are being spent well. Google is updating and giving a stronger focus on vertical-specific functionality within its Search Engine…

The Real Score Between Google Ads and Facebook Ads

PeterFacebook, Google Marketing

Google Ads and Facebook Ads are both vital online marketing tools. However, most marketers view them as rivals. Who could blame them? You go online and read articles denoting that both platforms are in competition with one another. With this idea in mind, people feel compelled to form a judgment…