Principles of Zero Based Budgeting in Marketing

Principles of Zero Based Budgeting in Marketing

Marketing is a game of numbers. All marketers want to turn a profit at the lowest possible expense. There are several ways to do this. One common tactic is to reduce expenditure while maximizing outputs. If you’re into online marketing, another good tactic is to choose your bids carefully, especially…
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How to Get Venture Capital in 6 Simple Steps

How to Get Venture Capital in 6 Simple Steps

Suppose you have not heard of the stories about investors handing over million-dollar checks while sipping coffee in Silicon Valley. In that case, you might be living under a rock. However, I have to debunk this little myth. Media loves the added excitement, and so they bend the truth a…
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How to pitch your business to venture capital investors

How to pitch your business to venture capital investors

Pitching your business to an venture capital (VC) investor can be intimidating. You're competing against a crowd of smart creators with outstanding ideas. And the pressure to win a VC makes it easy to fumble your pitch. Also start-ups with superb growth potential typically make basic mistakes, such as being…
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Understanding Startup Funding Rounds

Understanding Startup Funding Rounds

You might have a superb business idea, but the first line of business with a startup is to keep your venture up and running. It’s always a good idea to start small and start with what you know; growth will come later. Over time, your client base will begin to…
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17 Investor Pitch Deck Mistakes To Avoid And Get Funding

17 Investor Pitch Deck Mistakes To Avoid And Get Funding

What is an Investor Pitch Deck? Most start-ups curate an investor pitch deck comprising the business summary, the various team members, all the products or services, and more relevant information. The purpose is to secure investors who would be willing to finance a start-up.  If you are seeking capital funding…
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