How crucial is your advertising budget? It depends. If you value your advertising campaigns, you need to put a lot of thought into how you want to carry it out. But you can’t jump in right away, not before putting a figure on your advertising budget. Selecting the appropriate budget…

Marketing is a game of numbers. All marketers want to turn a profit at the lowest possible expense. There are several ways to do this. One common tactic is to reduce expenditure while maximizing outputs. If you’re into online marketing, another good tactic is to choose your bids carefully, especially…

Pitching your business to an venture capital (VC) investor can be intimidating. You're competing against a crowd of smart creators with outstanding ideas. And the pressure to win a VC makes it easy to fumble your pitch. Also start-ups with superb growth potential typically make basic mistakes, such as being…

In every business venture, sufficient capital is requisite; and to handle the capital well, you must begin with a business strategy. This is a significant step in determining how much money is required to get the venture started. Furthermore, developing a great business strategy will allow your company to endure…

Venture capitalists make decisions continuously about whether to invest in certain startups or pass. However, the fact remains that most of the time, the answer is no. One factor for this choice is the startup doesn’t meet the firm's desired financial investment. Here are 15 key identifying elements for whether…

What is an Investor Pitch Deck? Most start-ups curate an investor pitch deck comprising the business summary, the various team members, all the products or services, and more relevant information. The purpose is to secure investors who would be willing to finance a start-up. If you are seeking capital funding…