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4 Methods To Help Set Your Marketing Budget

PeterFunding, Marketing 101

How crucial is your advertising budget? It depends. If you value your advertising campaigns, you need to put a lot of thought into how you want to carry it out. But you can’t jump in right away, not before putting a figure on your advertising budget. Selecting the appropriate budget…

Principles of Zero Based Budgeting in Marketing

PeterFunding

Marketing is a game of numbers. All marketers want to turn a profit at the lowest possible expense. There are several ways to do this. One common tactic is to reduce expenditure while maximizing outputs. If you’re into online marketing, another good tactic is to choose your bids carefully, especially…

How to Get Venture Capital in 6 Simple Steps

PeterFunding

Suppose you have not heard of the stories about investors handing over million-dollar checks while sipping coffee in Silicon Valley. In that case, you might be living under a rock. However, I have to debunk this little myth. Media loves the added excitement, and so they bend the truth a…

How to pitch your business to venture capital investors

PeterFunding

Pitching your business to an venture capital (VC) investor can be intimidating. You're competing against a crowd of smart creators with outstanding ideas. And the pressure to win a VC makes it easy to fumble your pitch. Also start-ups with superb growth potential typically make basic mistakes, such as being…

Understanding Startup Funding Rounds

PeterFunding

You might have a superb business idea, but the first line of business with a startup is to keep your venture up and running. It’s always a good idea to start small and start with what you know; growth will come later. Over time, your client base will begin to…

Figuring Out How Much Capital You Need For Your Business

PeterFunding, Starting

In every business venture, sufficient capital is requisite; and to handle the capital well, you must begin with a business strategy. This is a significant step in determining how much money is required to get the venture started. Furthermore, developing a great business strategy will allow your company to endure…

How To Attract Venture Capital Firms

PeterFunding

Venture capitalists make decisions continuously about whether to invest in certain startups or pass. However, the fact remains that most of the time, the answer is no. One factor for this choice is the startup doesn’t meet the firm's desired financial investment. Here are 15 key identifying elements for whether…

17 Investor Pitch Deck Mistakes To Avoid And Get Funding

PeterFunding

What is an Investor Pitch Deck? Most start-ups curate an investor pitch deck comprising the business summary, the various team members, all the products or services, and more relevant information. The purpose is to secure investors who would be willing to finance a start-up. If you are seeking capital funding…