Retargeting Pixel Guide: How They Work

Facebook has every reason to become an advertiser’s dream platform. Aside from its enormous audience, it has engaging ad types and handy feature combinations. However, the most important reason has nothing to do with Facebook’s ad types and combinations; it’s Facebook Pixel’s retargeting capabilities that have marketers raving!

What is Facebook Pixel?

The Facebook Pixel, also informally known as the Facebook Retargeting Pixel, is a bit of code that can be inserted in your site’s back end. Like other tags, it helps drive and translate crucial performance metrics created by a specific platform. Particularly, Facebook Pixel helps companies managing Facebook pages to identify and improve their ROI from the world’s widely-used social media. 

A Fast Retargeting Refresher

When prospects get to your site for the first time, they’re probably not going to purchase what you’re selling. Heck, they may not even download something or book a consultation even if it’s complimentary.

What they’ll do is most likely abandon your page and do more research; perhaps wait around for a better offer from somewhere else. But if you’re lucky, they might go back to your website on their own accord.

However, as an advertiser, you don’t want to lose your audience, not once! At a time when your audience is busier than ever, you want to stay on top of their minds. You would want to captivate them with an advertisement that kinda says, “Hey, remember that thing you were thinking of acquiring? Come check it out once again.”

That’s retargeting, likewise referred to as remarketing. With the use of Facebook Retargeting Pixel, you may provide your audiences with fun and vibrant ads, particularly to the audiences who respond to the suggestion that would arouse their interest.

The Capabilities of the Facebook Pixel

The Facebook Pixel can track and increase ROI for services on the platform, along with other great social tools. Before entering into more details, let’s pin down what the Facebook Pixel can do.

Use the pixel to develop custom-made audiences.

This feature is among Facebook’s most powerful targeting abilities. Instead of developing your audience with the social network’s self-serve ad tool, you have the alternative to let Facebook Pixel do the task. This turns the process into something simple and quick. On top of that, it adds to the effectiveness of your advertising campaigns, too.

The individuals who often engage with the page that your pixel is on develop the audiences, not their demographics or interests. They’re individuals who have already shown an interest in your business, and you must do whatever to keep them.

Utilize the pixel to build lookalike audiences.

Custom-made audiences are excellent–customized and appropriate. But how would you expand your reach and gain more than website visitors?

This is when Lookalike Audiences come into play. By installing Facebook Retargeting Pixel, you can utilize your custom audiences as a starting point for new audiences that Facebook will instantly produce to be comparable to the ideal. You can reach perfect potential customers like those in your lookalike audience, and you can do it faster than ever.

Utilize the pixel to track and enhance conversions.

If there’s one thing that would compel Facebook advertisers to utilize the Facebook pixel, it’s to track conversions. Installing one on crucial post-click landing pages will inform you who the users are, which pages they’re visiting, and just how much ROI your campaigns are providing.

That way, you’ll have information regarding the notification of other actions for enhancement, such as a hypothesis for A/B testing. At the test’s conclusion, you’ll have a much better concept between the working tactics and ones that aren’t. 

Utilize the Facebook pixel for remarketing. 

If you don’t know yet, the Facebook Pixel is very versatile. It can do the following: 

  • Enhance importance by serving ads to custom-made audiences made up of visitors to your site.
  • Increase ad reach by creating audiences from a customized audience of website visitors.
  • Observe and follow key performance metrics that matter to your business.
  • Enhance conversions on essential post-click landing pages.

Right now, all you might be thinking about is the effectivity of the Facebook Pixel in retargeting and that it might be one of the best tools on the internet. Guess what? You aren’t wrong about that!

How Does the Facebook Retargeting Pixel Work?

To make Facebook Retargeting Pixel work, you need to set up your back-end of all relevant pages you want to track, produce audiences, and remarket with. With Facebook Ads, you may install the Facebook Pixel on the click-through, post-click landing page, checkout page, and ‘thank you page’ for some reasons.

You’ll have three various groups of people to track in this campaign:

Group 1

People who reached your post-click landing page but don’t proceed to the sales page. These people will click your advertisement, evaluate your post-click landing page, and choose, but they’re not all set to purchase. The Facebook Pixel will automatically add them to an audience that you can target via an ad that would draw them back.  

Group 2

People who click on the sales page but wouldn’t submit a payment. These individuals liked your course’s idea but got scared by the credit card field on the next page. You can retarget them with a Facebook advertisement that attempts to draw them back to the checkout page. You know these individuals are further down in the funnel, so perhaps a small discount rate or one-time-offer will entice them to push through your “thank you” page.

Group 3

People who make it to your “thank you” page. The Facebook Pixel on your “thank you” page will include its visitors to another list, which you can omit from your other targeting groups to ensure you’re not reaching people with Facebook ads for a deal they’ve currently declared. You can also produce an entirely new campaign to cross-sell them on another course or add-on, or perhaps use this group to create a lookalike audience of your ideal client to find the people who’d most likely purchase your product and services.

What’s the Best Thing About Retargeting Pixels?

The best part about Facebook Retargeting Pixel is its almost instant accomplishment. The moment it’s placed on your relevant post-click landing pages, your audience will be updated as individuals who check out different pages. Your audience will be targeted with ads to go back to your checkout page until they continue to the “thank you” page. Once they’ve done that, they’ll be introduced to a brand-new group of individuals getting ads for add-ons and other offers. 

If you’ve been an advertiser on Facebook for an extended amount of time, you’ll keep in mind the days when you needed two various pixels to do all these. There was the conversion pixel and the custom-made audience pixel. Each had its own task.

However, the two pixels have already been replaced by the Facebook Pixel. It gets the job done of other pixels combined, and it’s easy to find and set up.

Where is the Facebook Pixel Found?

As a marketer, getting the Facebook Pixel all set up is pretty simple. If you’re not a Facebook advertiser yet, you’ll require an account to do so. But if you’re currently an advertiser with a Facebook account, follow these couple of simple actions to establish your pixel: 

Step 1: Browse to the pixels tab in your Ads Supervisor.

Step 2: Select Produce a Pixel.

Step 3: Click Develop in the box that appears.

Once you’re done with all the steps, you may proceed to the installation. 

After creating your pixel, all it takes is a few more actions to get it completely established. Those actions depend on your role and knowledge of a site’s back-end. Just make sure that your pixels are working and ready to run your campaign.

To ensure that your pixel is working, you must install Facebook’s Pixel Helper for Chrome. All you have to do is browse to the Google Chrome shop and search “Facebook Pixel Helper.” Then simply click “Add to Chrome” and “Include extension.”

Using Facebook Retargeting Pixel to reach warm leads and create specific content for your campaigns might be a great idea to grow your business. You can also track your audience’s actions for further research and improvements to your marketing strategy. If you haven’t tried the Facebook Retargeting Pixel yet, you better do!

Related Posts