Facebook advertisers have lots of options when it comes to targeting and campaigns to choose from. It’s no wonder why a lot of businesses use Facebook’s advertising platform, ranging from small mom-and-pop shops to Fortune 100 companies.
Having access to an enormous range of advertising options is an online marketer’s dream come true. However, it also makes marketing and ad campaigns a daunting task. If you’re feeling overwhelmed, here are six kinds of Facebook ads guaranteed to win your customers and keep them returning.
1. Lead ads
The lead ad system makes the process of collecting email addresses and building email lists incredibly simple. With this kind of system, your prospective customers and clients can register for an email list (among other things) with little effort. The charm of the lead advertisement system is that Facebook auto-populates most of the fields that a customer would have to submit manually otherwise. This simple process encourages them to sign up and makes them more likely to come back.
If you want to expand your email list, lead ads are a terrific alternative. Zapier is one great tool to connect your lead advertisement with your email service provider and utilize automation. It will automatically update your contact list and sync them into the workflow that you created.
2. Dynamic ads
Dynamic Ads link your shop’s product catalog with your Facebook advertising account. When somebody visits your website and then logs on to Facebook, they’ll see an ad that includes the very same items they were viewing on your website. The resulting advertisement is tailored to the person and the things they might be interested in purchasing.
Multi-product Facebook ads, or carousel ads, are vibrant advertisements that promote a collection of several products from your online shop. Each product has its own caption, image, and destination URL. For example, if you are a retailer for clothes, the ad would show a selection of dresses from your site. Customers can just click on the image they want, and it will take them to your website where they can buy the clothes in the picture!
You can also use custom audiences for your carousel ads. It can assist you in curating targeted collections of items based on who will be seeing it. For example, you can use the product categories on your website and develop carousel ads for various classifications. The ads will show the products found within one group to users who visited pages within a corresponding category.
If you’re interested in producing dynamic Facebook ads, it’s helpful to use the Product Catalog Sales Advertising objective. Here are several advantages to using this:
When you run a dynamic advertisement, the copy is the same for everybody who sees it. However, there is still enough variation to ensure that your Facebook ads are unique and customized based on the respective viewers’ behavior.
Projects can run indefinitely
If you’re a large business, you probably run a lot of ads. It can be extremely time-consuming to keep up with all your advertisements and campaigns constantly. One advantage of using this is that it runs itself after you set it. Just remember to check if your Facebook ads are still innovative. Otherwise, you’re good to go!
Achieve multiple goals
There are four groups of audiences that you can target by using dynamic ads. They are grouped depending on their behavior in the context of your products. The first group is those customers who have seen your ads but haven’t bought anything. Second is those who have shopped on your site and added things to their cart but haven’t bought anything yet. Third are those who upsell products and, finally, those who cross-sell items. With dynamic ads, you can choose to target a specific audience.
Many of Facebook’s huge marketing partners have had remarkable outcomes with dynamic ads. One example is Wayfair, which has beaten its customer acquisition target by more than 20% — thanks to vibrant ads.
Understanding high ROI is now easier due to its personalized function. It can also be targeted to the relevant audience. It’s the best thing around – short of customized ads for every customer.
3. Deserted cart ads
Roughly 70% of consumers desert their cart, according to Baymard Institute. For every ten individuals who add an item to their cart, almost seven of them will leave your store without buying. So how do you get these shoppers back to your store and make them finish the purchase? The answer lies in retargeting. Using this, you can run an extremely customized Facebook ad focused on these individuals. These ads typically provide a reward or incentive to continue shipping, such as free shipping or 10% off if they go ahead with their purchase.
4. Consumer thank-you ads
Many company owners have a terrible habit of putting all of their marketing efforts into lead generation and conversions and just stopping there. It’s a big mistake because it is much easier to convert a first-time consumer into a repeat customer than to turn a cold lead into a newbie consumer. It’s also considerably more pricey to acquire a brand-new consumer than to keep an existing one.
This is why running a thank-you ad for your brand is one of the best marketing tips. These ads create substantially more engagement and organic reach per impression than any other advertisement used.
The objective of this ad is to build brand loyalty and increase complete customer satisfaction. Remarkably, it’s also turned a large number of novice consumers into repeat clients within two days of their first purchase. You can take further by constructing a customer loyalty program that supports these relationships and increases repeat sales.
5. Existing consumer new item ads
As discussed previously, business owners should focus on adequate marketing resources on their existing consumers. This is important, especially when you consider that the probability of making a sale from a brand-new customer is between 5 – 20%, while making a sale from an existing customer is between 60 – 70%, according to SignalMind.
Repeat clients also invest approximately 33% more than brand-new ones, and 80% of your future earnings will originate from simply 20% of your existing customers. Any marketing campaign worth its salt should always run advertisements targeting existing customers.
6. New traffic generation ads
Retargeting is fantastic, but unless you’re driving top quality traffic to your website, it won’t be effective. It’s ideal to have a Facebook campaign driving potential new clients to your store. This type of campaign is called a first touchpoint ad, as it’s likely the first time the individual seeing the ad has heard of your business.
This ad will normally have a lower click-through rate (CTR) and greater cost than retargeting projects since you don’t get informed much about individuals seeing your ads. However, there are several methods you can do to reduce the cost and improve the efficiency of a first touchpoint ad.
Start with a Lookalike Audience
If you have an existing consumer or prospect list, you can quickly import that into the Ads Manager as a new Lookalike Audience. As the term suggests, this is a group of people similar to the ones you already count as customers. As soon as that audience is ready, you can use it to develop a Lookalike Audience of 2 – 20 million individuals. This brand-new audience will include Facebook users who closely match your existing clients, making them simpler to target.
Use Graph Search and Audience Insights
Facebook provides advertisers with a range of effective free tools. Audience Insights lets you discover a wealth of information on all Facebook users, such as demographic and behavioral patterns. You can utilize this information by filtering the search through specific pages, interests, places, and demographics.
You can also input your competitor’s pages into audience insights to learn more about your prospective target audience. This search will return an extraordinary amount of data about the Facebook users who like your rivals’ pages, which you can utilize to target your very first Facebook ads.
A/B testing is a term used for showing respondents two types of the same thing. For example, you show your respondents two different designs for the layout and see how they respond to each. This is immensely helpful in measuring performance and success. Furthermore, you do not need to invest a lot of cash to do this right. You can spend a few dollars a day on each variation for a week and then analyze the results. Upon examining the data, you can choose to ramp up the costs for your best-performing copy.
To begin advertising on Facebook, start small, experiment, procedure results, and iterate. The types of Facebook ads mentioned in this post can be a stepping stone for constructing your brand’s long-term social media marketing strategy. It won’t be easy at first, but knowing what you need is half the battle. Now that you’re done reading, start checking!