How to Have A Successful Campaign on TikTok

TikTok is one of the most popular and fastest-growing apps at the moment. It currently has more than 614 million downloads at the start of 2020 alone and 1.5 billion downloads on Google Play and App Store. It’s a must-have for any influencer or social media marketer. 

At first glance, TikTok seems like just an enjoyable app that collects funny and trendy videos, but it’s more than that. The platform can be used as an excellent marketing tool to increase brand awareness, drive traffic to a website, and obtain tons of user-generated material for a fraction of the cost compared to other social media platforms. Here’s a useful guide for brands who want to execute a successful campaign on TikTok.

The process consists of determining correct influencers for the campaign, contracting with the said influencers, imaginative storytelling, and evaluating the final results. Currently, more brands are becoming interested in TikTok’s potential as a marketing space. Brands are discovering the ingenious marketing element that the app facilitates. Listed below are some tricks and ideas that will assist in releasing a successful marketing campaign on TikTok.


When creating an influencer marketing campaign on TikTok, every business should aim to be as authentic and relatable as possible. Complicated or heavily edited material does not work well on this app as it does on other social media platforms like Instagram. TikTok users prefer something that is a bit more raw and personal for them to relate to. The more authentic and heartfelt your ad is, the more successful it will be. 

Produce a hashtag challenge

Hashtag challenges on TikTok are a great way to make your campaign go viral. These challenges have to do with recreating the initial video of a creator with your personal flair. It can be a duet, a remix – you can even make it into a meme! 

The common hashtag challenge usually involves a dance that other users can easily carry out on the platform. Sometimes, it could be a trick or prank on your friends that can be easily recreated at any location. The more innovative the content, the more user-generated videos your TikTok campaign will receive. If a user is interested in participating in the campaign, it will take them only 60 seconds to take part and create their own version.

Duet with me

Among the most intriguing functions of this app is creating a pair with an original video and working together with people you don’t even know from all over the world. These are usually called duets. From one initial video, duets can bring tons of user-generated content!

Any brand can use this function as a call to action to create a duet and become included on the brand website or perhaps win a reward during a duet giveaway.

That being said, prior to launching a brand-new campaign on TikTok, we’d suggest finding ways to develop a duet opportunity in the sponsored video by influencers and creators. This will help you accomplish the right domino effect that will increase user-generated content and the total brand awareness of a particular item, service, app, or tune.

TikTok is emerging as more than just an enjoyable app — it can be a helpful marketing tool for your brand. Test the waters with hashtag challenges and get a first taste of what it means to go viral on TikTok. You can gain lots of user-generated content to re-purpose on your website, enhance your brand awareness, increase page traffic, eCommerce or app, and display your product or services.

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