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Key Pointers for Aspiring Chief Marketing Officers (CMOs)

PeterBranding, Marketing 101

Are you an aspiring Chief Marketing Officer (CMO)? Or you know one who is planning to step up his career? Or maybe you are here for academic purposes. Well, whatever your reason is, I can assure you one thing — in this article, you will learn the essential points of…

Crisis Management 101: 5 Ways to Deal With Crisis

PeterBranding, Starting

Sometimes crises can’t be averted. That’s a fact. When they do turn up, however, you should be geared with a crisis management plant. Such preparation can help you prevent worsening of the problem that can lead to monetary loss, or worse, bankruptcy. Here are some simple tips that you can…

So you want to have a startup. Are you ready for success?

PeterBranding, Marketing 101, Starting

Starting an online company doesn’t have to be a risky, especially when you’re geared up with the best understanding, tools, and business planning techniques. Here are some basic startups planning ideas to think about before you get too far into the process. Mapping Out Your Small Business Idea When you’re…

How to Use LinkedIn to Build Your Personal Brand

PeterBranding

In 2019, LinkedIn rapidly rose to the top of social media sites to invest your time in, and it continues to be an influential platform in 2020. At the 2019 Social Media Advertising World Conference, LinkedIn was abuzz with lots of sessions on personal branding, video marketing, content advertising, and…

How to Choose a Good Domain Name for Your Startup

PeterBranding, Starting

When it comes to a startup, is choosing a domain really important? What's in a name? Can your domain name make or break you? What factors should you take into consideration? It's tempting to think that a domain may not be so important in the grand scheme of things. After…

5 Tips for your Online Marketing Plan

PeterBranding, Marketing 101, Social Media

Online marketing is an incredibly strong tool that almost every company can profit from. Internet marketing will help you to reach customers that you would be unable to reach through regular marketing options. It can help you to increase your image, increase the interest in your company, and increase the…

Effective Marketing Strategy: How to Develop One For Your Business

PeterBranding, Marketing 101, Starting

There’s no better time to develop your marketing strategy than the present. However, it won’t be a walk in the park. You'll need a strong marketing strategy to push your business out of the shadows and finally get discovered. Thankfully, you've come to the right place. In this post, I’m…

6 Ways to Boost Brand Awareness Utilizing Facebook

PeterBranding, Facebook

Despite claims to the contrary, Facebook continues to be one of the top social media websites utilized by small and big businesses for brand awareness. Many companies have increased their digital marketing spending plans to allow more for Facebook marketing. According to Hubspot, 55% of online marketers worldwide have increased…

How to Find the Perfect CMO?

PeterBranding, Marketing 101, Starting

What does a Chief Marketing Officer (CMO) do? This coveted role is integral to any business. A chief marketing officer is in charge of creating company strategies, increasing earnings through various marketing initiatives. As with any C-level position, it’s not easy to find the right person for the job. The…

16 Golden Guidelines to Land a Name for Your Start-Up

PeterBranding, Starting

So, you have finally decided to give your business idea the green light. That’s great! But as a start-up, you know it will take a while to develop a solid business plan. You need long hours of conducting market research, designing business models, and checking out the competition before finally…