How to Use LinkedIn to Build Your Personal Brand

How to Use LinkedIn to Build Your Personal Brand

In 2019, LinkedIn rapidly rose to the top of social media sites to invest your time in, and it continues to be an influential platform in 2020. At the 2019 Social Media Advertising World Conference, LinkedIn was abuzz with lots of sessions on personal branding, video marketing, content advertising, and…
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6 Ways to Boost Brand Awareness Utilizing Facebook

6 Ways to Boost Brand Awareness Utilizing Facebook

Despite claims to the contrary, Facebook continues to be one of the top social media websites utilized by small and big businesses for brand awareness. Many companies have increased their digital marketing spending plans to allow more for Facebook marketing. According to Hubspot, 55% of online marketers worldwide have increased…
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How to Find the Perfect CMO?

How to Find the Perfect CMO?

What does a Chief Marketing Officer (CMO) do? This coveted role is integral to any business. A chief marketing officer is in charge of creating company strategies, increasing earnings through various marketing initiatives. As with any C-level position, it’s not easy to find the right person for the job. The…
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